Businesses of all sizes are tasked with continually creating content. If your organization has limited staff, limited time, a limited budget or a combination of all three, content creation can fall to the bottom of a to do list. However, with a well-organized strategy, such as a flexible content calendar and smart content repurposing, you … Continue reading A Strategic Approach to Content Creation
Creating a video to do your marketing can seem like a fun modern way to represent your ideas if you get it right. Here are a few suggestions to making a marketing video that reflects your brand. To begin, determine who the video audience will be and how a video will reach them. Don’t jump ahead … Continue reading Create Your First Marketing Video
Anyone else remember the awesome 1996 movie Space Jam? Turns out it had one of the first movie websites and it's still alive. Check it out here. You might be wondering what a kids movie website from almost 20 years ago has to do with marketing, media or social content and the answer is everything. … Continue reading ASAE’s MMCCon website takeaways
The opening session keynote speaker at the HUG Super Forum (I'm attending for work) made some really great points about making content work for you to gain clients or customers. AK Stout, the owner at Saying it Social, emphasized that creating fresh, new content, not only helps your SEO, but also adds value to you or your organization. She said, people aren't using search engines to find a "plumber" like they would use the yellow pages, instead they are searching for, "how to fix a leaky faucet."
If you're in PR, Marketing, Social Media, Journalism or any other word-centric profession you might think math, who needs it? Turns out, you really do. You'll be seen as an asset to your company if you can measure a campaign, turn likes and follows into actual hard data and can explain the numbers to your … Continue reading Math, smath