The Golden Rules For Impressing New Clients

Editor’s Note: Here at Dispatches, we are always looking for ways to help our readers do things. For some of our readers, that means helping navigate the working world, for others, it means assisting in the ever challenging question, “what’s for dinner?” For still others, it means figuring out how to balance family life with everything else. In an effort to aid in all of these endeavors, we have collaborated on this article written specifically for our readers.

It can take weeks, if not months, of meeting with potential clients and pitching to them to try to win their support and work. Eventually, after all that hard work on your part, finding out that a new client has decided to sign with you can be a huge relief. But that doesn’t mean that you can now become complacent. In fact, this is where the real hard work kicks in as you will need to start impressing your new client and showing them that signing with you was the right choice.

To help you impress all your new clients, here are some important golden rules that all businesses should follow. If you do, then your client will be incredibly happy with your work right from day one.

Send A Welcome Pack
Lots of successful companies send new clients a welcome package. There are lots of things that you can include, but most business owners like to add a little leaflet about their business and what the client can expect. This instantly sets the tone for your work together. It’s also a nice idea to add a few gifts as well. You can add some custom car air fresheners, a personalized mouse mat or even a T-shirt with your logo on it. 

Treat Them As Real People
Don’t just treat a new client as your next paycheck. The business is run by people and you would be wise to not forget this aspect. So, be sure to take a short time to get to know your client well, especially the faces who you will be dealing with on a regular basis. Make sure that all of your employees who will be in contact with them also do the same. This goes beyond remembering everyone’s names to knowing when they prefer to have conference calls to the type of communication each person prefers. 

Research Their Business And Industry
Before you do get started on the new project for your client, it’s a good idea to research their business and industry beyond what you did for the initial pitch. You will no doubt have to ask your client a lot of questions in the initial stages of their project, but doing some research on them will show that you have gone that extra mile to find out more. It could even help you decide which questions to ask in the first place. Plus, if you seem to know more about their industry or sector, then clients are more likely to trust your work.

Ensure Meetings Are Proactive
There’s a good chance that you will need to hold a few meetings once you do sign a new client. This gives you both the chance to ask any last-minute questions and also plan for the first few stages of the project. However, make sure that your meetings aren’t at all boring. They need to have a clear goal and you need to be proactive to reach that goal. So, it’s worth setting up an agenda for each meeting. This will help to keep them focused and no one’s time will be wasted.

It’s always a good idea to let your client know about all the latest industry news and trends. If you inform them of these then they will have a better idea of how to always stay one step ahead of their competitors. This is also a good time to make sure they have access to reviewing the latest tools and tech devices to determine if updating or upgrading makes sense for the business. Using these new gadgets when completing the project work may help projects get done faster.

Be Organized
Don’t forget that good time-management skills and organization are absolutely key to your new client relationship. Plus, you will need a lot of top organization skills if you are managing various clients and deadlines. In order to improve any organization flaws in your company, you should consider implementing a few different workflows for your employees to follow. Utilizing a tool like Google Calendar can also keep everyone’s appointments and planned meetings in one place. The reminders that these kinds of calendar tools send out can be lifesavers if something ever slips your mind and they’ll prevent you double booking yourself!

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Common Business Packaging Mistakes

Editor’s Note: Here at Dispatches, we are always looking for ways to help our readers do things. For some of our readers, that means helping navigate the working world, for others, it means assisting in the ever challenging question, “what’s for dinner?” For still others, it means figuring out how to balance family life with everything else. In an effort to aid in all of these endeavors, we have collaborated on this article written specifically for our readers.

When it comes to business packaging, it is so important to make sure that the package you choose is high quality and a great representation of your brand. This is an excellent opportunity to catch the attention of potential buyers, strengthen your brand identity, and of course, improve your bottom line. However, this is only going to be the case if you choose the packaging correctly. Below are a few pitfalls you should try to avoid at all costs. 

No one knows what the product is – There is only one place to begin, and this is with business packaging that does not convey what the product inside is. Packaging should communicate what the product is. You should clearly state this and make sure that all of the important details are on the package. You also need to make sure the information is correct and clear. Now is a great time to decide to become eco-friendly and then make sure that is included on your packaging.

Copying something else – A lot of business owners look at other packages in order to get inspiration for their own bespoke packaging. There is nothing wrong with this, as long as you do not commit copyright infringement. If you have questions about this, we can help! 

Too much going on – Another common packaging mistake is having too much going on. While minimalism does not suit every brand, this does not mean you should try to cram literally everything into the packaging design. Don’t try to use a variety of fonts and lots of different colors. The only thing you are going to do is leave people feeling confused.

A lack of emotion – Packaging should convey the feelings you want to be associated with your brand. It needs to create a bond with the customer. It does not matter whether you are selling hair care products or food storage containers, you need to make a connection on some level with the customer. You need to appeal to the customer and make them feel special. Products express who we are after all.

It’s hard to open – There is no denying that this is one of the most common complaints consumers have when it comes to packaging. It does not matter how beautiful or exciting a package is, if it is too difficult to open, it is immediately going to be a failure. If a pair of scissors are required to get to the product, you know that you have done something wrong.

Hopefully, you now have a better understanding regarding some of the most common errors that businesses tend to make when it comes to packaging design. If you can avoid the blunders that have been discussed in this post, you can go a long way to making sure that your package design represents your brand well and is perfect for the product that you are selling.

Why Some Businesses Create More Of A Stir

Editor’s Note: Here at Dispatches, we are always looking for ways to help our readers do things. For some of our readers, that means helping navigate the working world, for others, it means assisting in the ever challenging question, “what’s for dinner?” For still others, it means figuring out how to balance family life with everything else. In an effort to aid in all of these endeavors, we have collaborated on this article written specifically for our readers.

There are hundreds of millions of businesses all around the world. So why is it that we only hear about a couple hundred during the year? Whether it’s on the news, over the radio in our cars, on social media websites or in newspapers, some businesses create more of a stir than others. Is it because they’re more successful? Sometimes but mostly it’s because of their impact on society. For example, Bitcoin isn’t that large compared to other companies, in fact it’s tiny.

However, it has a massive cultural impact because it throws up multiple questions. It asks whether or not it’s time to move to digital currency, as everything else has already turned digital anyway. It’s not a concern of the majority of people, but it’s asking a serious question that entails the future of all economies around the world. This is the kind of thing that stirs up interest in a business, even if it’s not the most popular. In fact, even if a business is not the king in its own industry, it can still become more important than the one on the throne. What are the things that cause this?

New always sells
The bottom line is, we as human beings love new things. Things that have never been done before or made, will always sell. From the very first car, the first jet ski, the first pocket watch to the first smart glasses, we love things that are new. We are creators and inventors by our nature, therefore when we see something that is brand new on the market and has very little similarities to other products on the market, we flock to it. Some of us just want to have our skepticism justified, others want to believe and others are just curious in a neutral manner. Businesses that continue to innovate and do so successfully are always going to keep making headlines. You see a lot of this in the fashion and car industries.

Technology is king
Advances in technology are always going to make experts stand up and take notice. It’s not just the new technology but also the improved technology that will create a stir. The next series of smartphones that will have no bezels and just a large screen with no buttons, and a motorized rear camera are the talk of the world. These two steps are huge and they haven’t been properly done before. No wonder then that a company that will make these large steps will attract investors of all kinds. The average person can learn how to start investing in stocks and get in on the action and make a lot of money. When a new technological achievement is on the horizon, you can be sure that this is the right time to invest in that particular company looking to accomplish it.

Some businesses create a stir for the wrong reasons. However a company that is doing something brand new, making bold steps in the direction of technological achievement is always one to watch out for. Getting involved and buying stock before it releases said product is definitely something you should consider.

Providing A Great First Impression For The Customer

Editor’s Note: Here at Dispatches, we are always looking for ways to help our readers do things. For some of our readers, that means helping navigate the working world, for others, it means assisting in the ever challenging question, “what’s for dinner?” For still others, it means figuring out how to balance family life with everything else. In an effort to aid in all of these endeavors, we have collaborated on this article written specifically for our readers.

There is plenty that affects the likelihood of a customer using your service, buying your product, or coming back for more. One of the things that can make a difference is the nature of the first impression that they have of your business. This is true whether they meet one of your representatives in the flesh, or they communicate with you via twitter or email. First impressions matter and can be one of the main reason a customer keeps coming back. 

Brand Loyalty
You need to first make sure that you are encouraging a good degree of brand loyalty in your business. This is important because it influences the way your business appears to the customer, and the more loyal the brand is to itself the more professionals trustworthy the business will come across. You can achieve this sense of loyalty by encouraging and promoting brand consistency across all channels throughout your company, and by ensuring that you keep the brand both simple and effective. Do that, and you might be surprised at how much of a great first impression you can provide for your customer, no matter how they come across your business in the first place.

Customer Service Advisors
In many cases, you can control the first impression more effectively if you are working on the actual customer service first. The way in which people speak to your customers in person is extremely important, and there is often always work to be done in this area for most companies. There are so many things you can do here, from training your staff more frequently to ensuring that you have a unique opening line. But something that can really help is the introduction of an appointment manager. This individual could be able to introduce the customer to the company and achieve a better sense of welcoming and customer-centric practices. 

Promise & Deliver
It goes beyond the actual initial meeting, however, and you also want to make sure that you are impressing them early on in other ways. Arguably the most important way to do this is to make sure that you are delivering on whatever you happen to promise without exception if at all possible. If you can do that, you will find that it makes a difference to how well they see your business, so this is something that you really don’t want to overlook. In fact, the better that you master this, the better off your company will be. Providing a great first impression for the customer is often easier to do than you might think.

Business Ideas Worth Noting

Editor’s Note: Here at Dispatches, we are always looking for ways to help our readers do things. For some of our readers, that means helping navigate the working world, for others, it means assisting in the ever challenging question, “what’s for dinner?” For still others, it means figuring out how to balance family life with everything else. In an effort to aid in all of these endeavors, we have collaborated on this article written specifically for our readers.

When you choose to launch a business, you are taking a significant risk. Although this risk could pay off in a big way, the fact is that if things don’t go well and your business ends up in a total mess, you will have a gap on your resume that you can’t fill without explaining to potential employers what happened.

That’s why, when it comes to your business, it’s essential that you understand what it takes to run it in a way that gives it a very high chance of success. It’s never easy building, running and growing a business, but there are certain steps that you can take that will make this process simpler, easier and ideally less stressful. 

Read, read, read
Did you know that many of the world’s most successful business owners read a very large number of books and articles a year? The fact is that successful business owners know that learning is the key to success because the business industry is constantly changing. However, by reading on a constant basis, you can learn a lot about this changing environment and can give your business a far better chance of success. Reading pieces like those from Jozef ‘Jos’ Opdeweegh CEO can give you ideas and perspective on your own business. 

Be constantly analyzing your competition
When it comes to how you run your business, one of the most important factors is the fact that you should be constantly analyzing your competition. Many business owners make the mistake of only analysing their competition when they first start out, which is why the end up not doing as well as them. If you want to give your business the best chance of success, it’s essential that you are constantly analysing the competition.

Be creative
To run a successful business, it’s essential that you understand the power of creativity. The fact is that when it comes to making your business stand out from the crowd, the key is to design a more creative concept that has the power to amaze. Never allow your business to become boring, always try and create a brand that has the power to be extremely interesting and unique.

Running a successful business is no easy task, that’s a fact of life. However, if you are smart about how you build your business, you can quickly improve your chances of success. There is no one-size-fits-all formula for success, but there are certain steps that should help to improve and enhance your business’s chances of being more successful.