A Strategic Approach to Content Creation

Posted on by aurorameyer
A small business owner at a computer in their business with a coffee cup.

Businesses of all sizes are tasked with continually creating content. If your organization has limited staff, limited time, a limited budget or a combination of all three, content creation can fall to the bottom of a to do list. However, with a well-organized strategy, such as a flexible content calendar and smart content repurposing, you … Continue reading A Strategic Approach to Content Creation

Create Your First Marketing Video

Posted on by aurorameyer

Creating a video to do your marketing can seem like a fun modern way to represent your ideas if you get it right. Here are a few suggestions to making a marketing video that reflects your brand. To begin, determine who the video audience will be and how a video will reach them. Don’t jump ahead … Continue reading Create Your First Marketing Video