FitchTheHomeless

The exclusively exclusionary clothing brand is back in the news again this week with protesters planning to donate A&F clothes to the homeless. You can also see the hashtag, #FitchtheHomeless.

At best, this reinforces exclusion, only the coolest can wear the latest season A&F attire. Everyone else is in the homeless category.

You can go to any Goodwill or Salvation Army store and find A&F branded clothing. Lots of items. A&F is probably just as aware of this and they probably don’t care, because the items are “last season.”

The store employees are required to dress in this season’s line. The catalogue features the current season and the cool kids A&F is courting want to wear the latest and greatest.

At worst, isn’t this just Zoolander in real life?

Not that wikipedia is the most appropriate source, but it gives a good summary.

“‘Derelicte’ is the name given to the fashion line designed by Will Ferrell’s character Mugatu. It is described by Mugatu in the film as ‘a fashion, a way of life inspired by the very homeless, the vagrants, the crack whores that make this wonderful city so unique.’ The fashion line consists of clothing made from everyday objects that could be found on the streets of New York. Derelicte is a parody of a real fashion line created by John Galliano in 2000.”

Clothing donations already happen, a mass campaign to donate A&F clothes to the homeless won’t impact the retailer’s bottom line.

Do you disagree? Will you participate?

About these ads

Screen shot 2013-05-09 at 12.19.54 PM
The internet seems to be in an uproar of Abercrombie & Fitch’s newest insult, large people (specifically women) shouldn’t wear their clothes. At least the company is honest about their brand and expectations.

Communications expert, Tim Miles, author of Good Company: Making It, Keeping It, and Being It wrote in his blog, the Daily Blur that A&F is the anti-Dove, anti-inclusive. He goes on to explain why this is good business and advertising for the A&F brand.

“I think public protests outside their stores would make CEO Jeffries squeal with glee,” Miles wrote. “He welcomes this publicity as a siren song to his shallow end of the pool.”

Miles is 100 percent right.

A&F seems to have the spotlight every few years whether it’s with their hiring practices (or firing practices), the outlandish and teen-coveted, sexualized magazine or a $50 T-shirt with an explicit message (see the entire product criticism on the A&F wikipedia page).

The main point is that the general public and media are talking about A&F and all those conversations just make the cool kids want to buy the clothes and others to see what they’re missing.

Exclusion is nothing new for A&F and it isn’t hurting the business bottom line. It may not be ethical, kind or bettering the world in any way, but is selling clothes, albeit skimpy, overly expensive clothes.

Vote with consumer dollars, if you don’t like their business practices, you don’t have to shop there. Just be wary of forbidding your teenagers from shopping at A&F, it will probably lead to them buying the clothes and telling you they’re borrowing it from their bestie. (Not that I ever did that myself…)

Full disclosure: I interviewed for a job at A&F in college. I made the mistake of not wearing a full, current season A&F outfit to the interview (apparently an A&F t-shirt and A&F jeans weren’t enough, I was supposed to wear the jewelry, perfume and flip-flops too) and ultimately wasn’t hired.  

Graduation

You’re about to graduate with a degree and are probably eager to share your vast knowledge with your future employer. That’s great! Find a way to keep that enthusiasm while you learn the ropes of your field and job. Take time to learn not only the industry you’ll work in, but the office politics, the major players in the field and in your office and where you are the most talented.

Take a step back and observe before you jump in head first. You’re probably well-versed in the latest and greatest methods and systems, but your office might not be there yet. Be patient. Learn the ways and processes in your office and then make suggestions. Don’t try to change things too quickly, but at the same time stay eager, excited and current. You might hear the phrase, but this is how we’ve always done it. Instead of hearing that as, we’re never going to change, hear it as change will be gradual. If you pay attention to your coworkers you might see someone roll their eyes at this comment. Befriend that person. Talk to your supervisor about implementing minor changes slowly.

There’s a fine line between being smart and being a smart aleck. Always err on the side of caution. Don’t be afraid to show you know math, statistics and basic (or advanced!) science and don’t be afraid to share your knowledge of colors, design and marketing principles. But at the same time don’t show off just to show someone else up. You’ll never regret being kind, but you will likely regret being a jerk.

Don’t check out too early. The skills you learn as an entry-level employee go far beyond changing paper in the copier and the right way to respond to email. You’ll learn how to interact with a wide range of personalities. You’ll learn what your limits are and when to extend them. You’ll learn how to be a professional and that’s priceless.

Gyro Meat
A couple of weeks ago we had some friends over for a Sunday feast. J has previously mastered the Chicken Gyros (recipe soon!) and wanted to try his hand at the more traditional gyro meat, which is a combination of lamb and beef. As usual, one of our favorite Food Network chefs, Alton Brown, didn’t disappoint with this easy recipe. The hardest part was pressing the meat without a brick!

Ingredient Gyro Meat:
1 medium onion, finely chopped (we used the food processor)
1 pound ground lamb
1 pound ground beef
1 tablespoon finely minced garlic (we probably used a little more)
1 tablespoon dried marjoram
1 tablespoon dried ground rosemary
2 teaspoons kosher salt
1/2 teaspoon freshly ground black pepper
Tzatziki Sauce (recipe below)

Directions Gyro Meat:
Process the onion in a food processor for 10 to 15 seconds and turn out into the center of a tea towel. Gather up the ends of the towel and squeeze until almost all of the juice is removed. Discard juice. (We actually just used a coffee filter inside a strainer with a weight on top). Return the onion to the food processor and add the lamb, beef, garlic, marjoram, rosemary, salt, and pepper and process until it is a fine paste, approximately 1 minute. Stop the processor as needed to scrape down sides of bowl. Preheat the oven to 325 degrees. Place the mixture into a loaf pan, making sure to press into the sides of the pan. We ended up cooking this in two loaf pans. A bread loaf pan and a 9×13 pan. Place the loaf pan into a water bath and bake for 60 to 75 minutes or until the mixture reaches 165 to 170 degrees F. Remove from the oven and drain off any fat. (We ended up doing this twice as the first time the temperature wasn’t quite high enough. In fact, we ended up turning up the heat to 350 degrees just to make sure it cooked through.) Place the loaf pan on a cooling rack and place a brick wrapped in aluminum foil directly on the surface of the meat and allow to sit for 15 to 20 minutes, until the internal temperature reaches 175 degrees F. We used smaller pans to press the meat. Warning: Be careful during this process, the water is hot, the meat is hot, the pan is hot and there are lots of opportunities for burns. Steam burns hurt. If you are using traditional pot holders and oven gloves, be extra careful the steam will cause these to get wet and increase your chances of getting a burn. If you have an oveglove, use that, we plan to invest in one ourselves.

Slice and serve on pita bread with tzatziki sauce, chopped onion, tomatoes and feta cheese.

My opinion:
This was so so so so good. I couldn’t stop eating it. The flavors rally shine and despite my hesitation (and general aversion to sauces) the tzatziki sauce make all the flavors pop even more. I cannot wait to eat this again!

Ingredients Tzatziki Sauce:
16 ounces plain yogurt (we used Dannon because it came in the right sized container)
1 medium cucumber, peeled, seeded, and finely chopped
Pinch kosher salt
4 cloves garlic, finely minced
1 tablespoon olive oil (we used extra virgin)
2 teaspoons red wine vinegar
5 to 6 fresh mint leaves, finely minced

Directions:
Place the yogurt in a tea towel, gather up the edges, suspend over a bowl, and drain for 2 hours in the refrigerator. (We actually didn’t do this as the yogurt we purchased had already separated so we just drained it off). Place the chopped cucumber in a tea towel and squeeze to remove the liquid; discard liquid. In a medium mixing bowl, combine the drained yogurt, cucumber, salt, garlic, olive oil, vinegar, and mint. Serve as a sauce for gyros. Store in the refrigerator in an airtight container for up to a week. (We just used the original container.)

My opinion:
This is good as a dip too! I’ve eaten it with pita chips and tortilla chips. Where it really makes a difference is on the gyro meat.

Today’s Vocus webinar didn’t disappoint. With HARO founder, Peter Shankman, as the presenter the webinar was lively interactive and full of great tips whether you’re a big company with lots of money at your disposal or a small non-profit.

My notes and takeaways from the webinar:

  • Have a good sense of humor. It accentuates the good and lets the negative roll off.
  • Make yourself and company feel like a friend. Not a cold unfeeling entity. 
  • Add to the conversation, don’t detract from it. This is especially true during tragedies. Be human first and a marketer second. Silence can be best. As Peter Shankman said, “Shut up once in awhile.”
  • No person or brand gets bashed for being respectful.
  • I’d rather be known as nice than cool. Nice is good.
  • Take 30 seconds a day and spread a little happiness. Make people happy they chose YOU and your company/organization.
  • If you ask yourself for a second if this will offend someone DON’T POST IT.
  • Making people smile will drive repeat business. Even a little smile. Shouldn’t that be what it’s all about?
  • Do the right thing because it is the right thing to do. Don’t do it to make money, the money will come later.
  • empower your employees to do nice things. Don’t make it hard!
  • Regular people are the bread and butter for your brand. Celebrities are like jam. Good in moderation. Don’t chase the jam only to lose the bread and butter. The celebrities might have louder megaphones, but making more regular people happy will have the same impact.

While Peter Shankman shared the grandiose gestures brands have done for him (Morton’stoothpaste, etc.) brands don’t have to make big or expensive statements to be friendly. Your customers, clients and members have choices, make them want to choose you. Scripts are great for consistency, but by moving away from consistency and into individual experiences you can create a better business atmosphere. If you make someone happy, they’ll at least tell someone if not broadcast it on social media.

You can see the entire Twitter conversation from the hashtag: #VocusWebinar.

What do you think?

About Aurora

My father named me after Sleeping Beauty. The princess theme stuck. Unfortunately, the only castle I can claim is the one in Disney Land. These are the musings of a princess without minions, knights or fairy tales. I have to do my own bidding.

The views in this blog are my own and do not necessarily reflect the views of my employer or clients.

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