Essential Methods For Promoting Your Ecommerce Business

Editor’s Note: Here at Dispatches, we are always looking for ways to help our readers do things. For some of our readers, that means helping navigate the working world, for others, it means assisting in the ever challenging question, “what’s for dinner?” For still others, it means figuring out how to balance family life with everything else. In an effort to aid in all of these endeavors, we have collaborated on this article written specifically for our readers.

If you have a product to sell and a website. There are few things you can do to promote your business and reach new customers. 

Content Marketing
Content marketing is the practice of publishing blog posts, videos, photos, infographics and any other kinds of content, with the aim of attracting your target audience to your website. Let’s say your ecommerce store was focussing on handbags, and it’s getting close to Mother;s Day. As part of your content marketing strategy, you’d publish a blog post called “The Perfect Outfit for a Mother’s Day Tea.” In the article, you’d list a dress, shoes, jacket, and most importantly, a handbag from your collection. Include some good photos of everything you mention, and ensure to link to a product page where readers can order the handbag you covered. This will help the chances of a fashion-conscious woman searching for ideas for herMother’s Day Tea outfit, and stumbling upon your blog. The most important part of good content marketing is knowing your target demographic (age and interests for example), in order to publish content that will be attractive and valuable to them. 

Mailing Lists
Email marketing is another powerful tool you’ll have at your disposal. If you’re not utilizing a mailing list for your ecommerce website, you are missing out on reach and impressions. If you get a visitor to your site and they decide not to buy from you, the next best thing you can hope for is to get their email address. The most popular way of doing this is using a box with a sign-up form somewhere fairly prominent on your site. If you need to outsource and splash out on some professional ecommerce website development, then make the investment. Ideally, you’ll be able to offer your target market some kind of incentive for signing up to your mailing list, for example, “sign up here and get 10% off your first order.” Pop-ups are popular when it comes to sign-up forms, but it’s also quite effective to add one to the end of your blog posts. Obviously, a lot of people will want to actually sample some of the content before they give you access to their inbox. You can also include a chance to sign-up as part of the checkout. Once you get a few email addresses, you should be aiming to send out at least one email a week, using them to promote new products, share relevant blog posts, offer discounts and advertise sales.

Social Media
Social media marketing is an essential component to a good marketing plan. The goal is to converse with your customers where they are. Ideally. you want to turn them into brand advocates, who will promote your business for you with little or no prompts. When launching a social media strategy, the first thing you need to do is focus on the kind of platforms you’re going to use. Typically, ecommerce sites should be using visually-orientated social networks, such as Pinterest and Instagram. However, Facebook and Twitter may have a better reach for your intended audience. Don’t feel like you need to be on every social media site. Focus on the ones that reach your audience first and grow from there. Make sure your social media strategy is closely tied to your content marketing. (If you need help with this, try J & A Creative Group!) Plan your posts out so that they’re around 10 percent promotional. This means for every 10 posts, one is promoting the business or sales focused. Review your analytics regularly and make sure you’re adjusting this to your target audience

Public Relations
Leveraging PR to help your brand can be very difficult, but if you can pull it off it can give your brand a huge booster. Magazines, newspapers, industry journals and popular blogs are always on the lookout for new articles. The key is to have a story, and ensure it’s one that’s relevant to your audience. Start off by drawing up a list of publications and blogs that your target market is likely to read, picking up contact details for the editors of each one. Next, you need to work out a good angle. Going back to the handbag example, let’s say you were reaching out to a blogger that has a strong focus on sustainable fashion products. A good angle would be centering a pitch on your locally sourced materials, or how your business has become more eco-friendly in its manufacturing process. If the blogger or magazine was more about style alone, you could focus the pitch on a certain design element or an emerging new trend. Finally, try to make it easy for the contacts you list. Editors and journalists are extremely busy people, and they’re constantly receiving pitches like the ones you’re pushing on them. Make a point of keeping the pitch clear, concise, and including some feature to it that will make it stand out from all the usual noise. Be sure to include your contact details as well. 

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Types of creatives to assist your business marketing

Editor’s Note: Here at Dispatches, we are always looking for ways to help our readers do things. For some of our readers, that means helping navigate the working world, for others, it means assisting in the ever challenging question, “what’s for dinner?” For still others, it means figuring out how to balance family life with everything else. In an effort to aid in all of these endeavors, we have collaborated on this article written specifically for our readers.

Today, there are hundreds of solopreneurs making a living. Often though, those solopreneuers are leveraging a team to help them grow. This is particularly true when it comes to business marketing. Below are some people you might want to consider adding to your team.

The Social Marketer
This individual knows how to get customers on your side and keep them loyal. In a world where everything and everyone is connected, you can’t market your business without social marketing. You might think that you can complete this particularly role yourself. After all, you manage your own personal social media profiles perfectly well. However, there is a big difference between social media for fun and social media for profit. In a social media for profit role, you constantly need to add fresh content and posts to all social media profiles. Consistently and regularly. It can be worthwhile to hire someone (like J & A Creative Group!) and make sure they know the difference between content that is going to interest your target market and posts that will be ignored. Have a look at SecurePay.Com.Au for cool examples of fresh, fantastic content.

The SEO Expert
SEO experts make their job look simple, but that’s far from the truth. SEO is complex, and it’s always going to be difficult to find that balance to ensure that your optimization hits the right targets. It’s easier than you think to slip into poor practices and end up with a Google penalty. If you’re interested in recruiting a team with an SEO expert, you might want to check out sites like LocalDigital.Com.Au

The Designer
Creativity and an ability to share new, fresh ideas that are going to stand out from the rest of the crowd and gain attention are what graphic designers (like J & A Creative Group!) do best. A good designer is always able to offer a fresh perspective, and this is particularly true with web design. Your web design needs to impress and stun users in five seconds. If a customer doesn’t like the look of your homepage or they think your site feels unprofessional they’ll click off. They also don’t want to see something that’s exactly the same as another area of the web they have already visited. Even if you’re a

Even if you’re a solopreneur, consider adding one or two of the creatives above to your marketing team.

 

Business Website Musts

Editor’s Note: Here at Dispatches, we are always looking for ways to help our readers do things. For some of our readers, that means helping navigate the working world, for others, it means assisting in the ever challenging question, “what’s for dinner?” For still others, it means figuring out how to balance family life with everything else. In an effort to aid in all of these endeavors, we have collaborated on this article written specifically for our readers.

Most businesses have a website. It’s essential that you have at least a landing page if you want to be competitive in today’s markets. A website isn’t something that comes with ease, though. It takes a long time and a lot of dedication to make a good website. And, if you’re doing it by yourself; you’ll probably need some help along the way. Web design is complex and difficult to work with. So, this post will be going through three areas of web design that a lot of people don’t even know exist. It should give you a good idea of what’s out there to help you to make sure that your site is as good as possible.

To be secure, a website needs to encrypt the data that it sends around. And, the best way to do this is through an SSL certificate. This product can be obtained from most web hosts. Or, you can put in some work and get it for free by requesting a new one each month. Without SSL, any data that your website sends or receives will be easy for criminals to get access to. They will be able to read the data as if it were plain text, which could have a negative impact on your business. This is especially important for websites that take data from customers. Sites like this are the highest risk. And, they also handle the most sensitive data.

Next, you need to be thinking about SEO. This area of web design is arguably one of the most important. SEO stands for search engine optimization. And, it’s the set of methods that designers use to make sure that a website will be found by search engines like Google. Unfortunately, this sort of work is usually too much for someone without experience to handle. People will spend several years mastering this art before they get to work for an SEO company. So, it’s easy to see why so many people will use companies like this to get the job done for them. You have to take SEO seriously. Otherwise, you could struggle to be found.

Without a good website host, there’s no point in making the website in the first place. The host will dictate the speed and space that your website has to operate. So, choosing the right one can mean a big difference for your website. If you choose a host that’s too slow; you’ll find that customers don’t stick around on your site. But, if you choose one that doesn’t provide you with much space; you might not have enough room for the site. It’s best to compare as many hosts as possible. This way, you’ll always find the best option.

Contena

In college, I started freelancing to supplement my waitressing and college newspaper income. Very quickly, I learned that in order to be a successful freelancer you have to find good-paying markets and be willing to spend time sending out targeted pitches. That took a lot of time away from the writing part of the job and did not have a a great success rate.

At the time, I wished for an easier way to cull through Craigslist and the various freelance market websites.

While I don’t do a lot of freelance writing anymore, I do keep up on market changes from both a freelancer and a freelance contractor. Which is why I was thrilled to have that opportunity to test out a new marketplace for freelancers: Contena.

Contena is a “powerful tool built for writers and content creators who want to find the best-paying markets” for single submissions and ongoing freelance work. Finally, my wish came true and someone else has done the culling for me!

The benefit of Contena is in the search and compare feature. Unlike other freelance job boards, Contena lets you see who and how much right away. Meaning as a freelancer you can decide right away if the contractor is a good match for you instead of waiting until you (maybe) hear back only to learn that the magazine is more of an adult variety than a home maintenance variety.

Some of the posts keep you in Contena and the application process is super simple.

Even the postings that take you outside of Contena  are easy to apply for.

Most applications take less than five minutes to complete. You can also customize a daily email to only send you the opportunities you are most interested in.

If you’re a freelancer or want to become one, consider signing up for Contena today. While there is a small membership fee (Contena starts at around $40 a month with an annual plan), don’t let that deter you. Most of the paying positions pay at least that amount and you might be able to offset the cost of membership by working with your accountant. 

Have you had luck with Contena?

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Crucial parts of an online campaign

Editor’s Note: Here at Dispatches, we are always looking for ways to help our readers do things. For some of our readers, that means helping navigate the working world, for others, it means assisting in the ever challenging question, “what’s for dinner?” For still others, it means figuring out how to balance family life with everything else. In an effort to aid in all of these endeavors, we have collaborated on this article written specifically for our readers.

It’s easy to get lost in the minefield that is online marketing. If you take the wrong path, you are going to find yourself both dazed and confused. Don’t forget, around 90 percent of new online startups fail in their first year and marketing accounts for most of the problems. The best way to tackle this issue is to go back to basics and think about the key, crucial parts of an online campaign.

Social Media
Yes, you do need to get to grips with social media right away. This is how you can connect with your target audience on a personal level. It’s also a key way to promote content online and ensure that it gets as many shares as possible. Don’t forget if your number of shares for a piece of content is high, your search ranking online will increase dramatically.

The King Of Content
In the marketing world content is king. Releasing articles, posting pictures and videos are all going to lead to you gaining more interest from an online audience. You do need to learn how to write great content though and the best pieces tell a story with a narrative that users can follow. Present a problem and then show how your service, product or site solves it.

SEO Savant
Finally, you do need to know everything about SEO to expand your online reach. Some marketers will tell you that typical forms of SEO are dead, but this isn’t true. In fact, typical SEO is just as important today as it was five years ago. And, don’t forget it’s not just about text. You also need to optimize images and you can read more about in the following infographic.


Created by Digitalico Media