Craft Your Business Vision, Mission and Goals: A whyPR Guide

Posted on by aurorameyer
a green cup of coffee on a napkin with a napkin and ballpoint pen with the words a goal without a plan is a wish and the title Craft Your Business Vision, Mission and Goals A whyPR Guide

Crafting clear and compelling business vision mission and goals statements is essential for steering your organization toward success. These elements define your purpose, direction, and the steps to achieve your objectives. Creating these statements doesn't have to be difficult. With a bit of planning, you can easily develop these components and ten refine them as … Continue reading Craft Your Business Vision, Mission and Goals: A whyPR Guide

Content: Value and Information

Posted on by aurorameyer

The opening session keynote speaker at the HUG Super Forum (I'm attending for work) made some really great points about making content work for you to gain clients or customers.

AK Stout, the owner at Saying it Social, emphasized that creating fresh, new content, not only helps your SEO, but also adds value to you or your organization.

She said, people aren't using search engines to find a "plumber" like they would use the yellow pages, instead they are searching for, "how to fix a leaky faucet."

Who’s vs. Whose

Posted on by aurorameyer

After explaining who vs. that, I realized I'm still getting hung up on who's versus whose. I like apostrophes to show ownership. Unfortunately, with these two the one with the apostrophe does not equal ownership. Who's is who is. Or who has. It does not show ownership. Examples: Who's at the door? (Who is at … Continue reading Who’s vs. Whose

Farther vs. Further

Posted on by aurorameyer

It wasn't until I had a conversation with my friend the copy editor that I finally understood the difference between farther and further. That's because I knew both were about distance, I just thought the right one was whichever sounded better in the sentence. Turns out there is a difference. Farther is for physical distance. … Continue reading Farther vs. Further

All Together vs. Altogether: A Grammar Lesson

Posted on by aurorameyer

Before we can discuss the specifics, it is important to realize that this confusion is part of a bigger issue. In English, there are several words that combine all and a root word to create alroot. Follow so far? All Together is an adverb that means at the same time or as a group. For … Continue reading All Together vs. Altogether: A Grammar Lesson