Job Seeker Seekers: Finding Employees For Your Business

Editor’s Note: Here at Dispatches, we are always looking for ways to help our readers do things. For some of our readers, that means helping navigate the working world, for others, it means assisting in the ever challenging question, “what’s for dinner?” For still others, it means figuring out how to balance family life with everything else. In an effort to aid in all of these endeavors, we have collaborated on this article written specifically for our readers.

Taking on someone to work for you is always an exciting milestone in life the of your business. This can often be a sign of big growth around the corner, especially when you’re first getting started. Of course, though, it can also be a very stressful time. Most people don’t know how to handle this sort of process, making it a big challenge when it comes to doing it for your company. To help you out with this, this post will be exploring the basic steps you have to follow, along with providing some helpful tips along the way. This should make it much easier to get people into your business going into the future.

Push Out Some Help Wanted Ads
Nowadays, there are loads of websites which can be used to find employees. In the past, this had to be done through newspapers and notice boards, but times have changed over the last few years. A lot of these sites will allow you to post for free, as they get their money through advertising, making it very cheap to get started. The help wanted ads you write are very important, as lower quality examples will always attract lower quality candidates. To make sure that you’re writing to a high standard, it will be worth reading some guides which will take you through what needs to be included.

Go Through Your Best Candidates
Once you have your help wanted ad running, it won’t take long for some responses to come through, and this means that it’s time to start going through them. You should have a good idea of what you’re looking for from the people who will work for you. Each resume will have a lot of the same details, making it a challenge to get through it all, but it will be worth reading as many as possible to ensure that you don’t miss out on someone great. When you find someone you like, you need to interview them. It should be easy to tell who you want to hire after a handful of interviews with different candidates.

Make The Hire
Finally, as the last stage in this process, making the hire will be the most complicated part of all of this. There is a lot of things to consider when you’re taking on an employee, including legal considerations. Companies like Ogletree Deakins law firm can take you through all of the paperwork, making it much easier to take on your new team member properly, while also helping you to avoid legal issues in the future. With all of the documents signed, the last thing you will have to do is getting them trained on all of the tools you have to use.

Taking on an employee often marks a new age in the life of a business. As you grow, you will need to take on more and more people, though, and this will make it especially important to be handling the process correctly. It can be far too easy to end up with a bad team if you’re not careful.

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Four Ways To Get Followers To Invest In Your Brand

Editor’s Note: Here at Dispatches, we are always looking for ways to help our readers do things. For some of our readers, that means helping navigate the working world, for others, it means assisting in the ever challenging question, “what’s for dinner?” For still others, it means figuring out how to balance family life with everything else. In an effort to aid in all of these endeavors, we have collaborated on this article written specifically for our readers.

A fan is someone who loves your art to the point they will buy it no matter what. Forget about the cost or the design because they are invested and have a deep pull to anything you release. As a business owner, it’s essential to have as many of these followers as possible.

The problem in the 21st century is the phenomenon of fake friends. Take a look at your Facebook account – how many of those people do you actually know? 

Here are four ways to make sure your fans stick with the company through thick and thin.

Ask Them To Invest
Avid followers of brands and businesses have skin in the game. In many circumstances, the success or failure of the company impacts their lives because they have invested (literally) in the firm. When the business turns over a profit, so do they and that’s what makes them pump their hard-earned cash into the SME. Shoppers don’t have the capital to take on the role of an angel investor, yet they can contribute a small amount thanks to crowdsourcing sites. Plus, the likes of Kickstarter help you build an emotional bond with a plea to people to help you fulfill your dreams. Obviously, you’ll want to work with a local accountant and tax attorney to review the implications of this kind of investment. It may not be right for you or your business.

Act Morally
Consumers are less worried about the quality of the product and more bothered about the ethics of the company. Nowadays, most customers can’t get on board with a message with which they disagree. It goes against everything they stand for and makes them uncomfortable inside. Real fans want to see a conscious effort to save the planet and reduce plastic pollution. They also want the organization to treat their employees with respect. For example, an experienced business attorney can help you settle disputes quietly, while an environmental firm can talk you through a green plan. You can even find a way to work on an issue in your community such as homelessness or food insecurity.

Focus On Branding
Apple has one of the biggest fan bases on the planet. Steve Jobs would have had you believe this was down to the quality of the product. In truth, it was a direct result of the marketing plan. Samsung and Huawei are on a par with the iPhone and iPad technologically speaking, and they aren’t as restrictive. Still, most people assume Apple iOS tech is the market leader. Try and find a way to uplift the brand to your base in the same way Apple did with appearing cool and sleek.



Make Them Reliant
Another trick Apple uses is to make their customers reliant. A considerable percentage of the population owns their products, and they are switching up their features to keep shoppers on the hook. New phones won’t work without the latest chargers. Earphone and headphone jacks have been removed and replaced with wireless earbuds and headsets. Because their customers have invested in large numbers, they have to carry on buying out of necessity.

Contena

In college, I started freelancing to supplement my waitressing and college newspaper income. Very quickly, I learned that in order to be a successful freelancer you have to find good-paying markets and be willing to spend time sending out targeted pitches. That took a lot of time away from the writing part of the job and did not have a a great success rate.

At the time, I wished for an easier way to cull through Craigslist and the various freelance market websites.

While I don’t do a lot of freelance writing anymore, I do keep up on market changes from both a freelancer and a freelance contractor. Which is why I was thrilled to have that opportunity to test out a new marketplace for freelancers: Contena.

Contena is a “powerful tool built for writers and content creators who want to find the best-paying markets” for single submissions and ongoing freelance work. Finally, my wish came true and someone else has done the culling for me!

The benefit of Contena is in the search and compare feature. Unlike other freelance job boards, Contena lets you see who and how much right away. Meaning as a freelancer you can decide right away if the contractor is a good match for you instead of waiting until you (maybe) hear back only to learn that the magazine is more of an adult variety than a home maintenance variety.

Some of the posts keep you in Contena and the application process is super simple.

Even the postings that take you outside of Contena  are easy to apply for.

Most applications take less than five minutes to complete. You can also customize a daily email to only send you the opportunities you are most interested in.

If you’re a freelancer or want to become one, consider signing up for Contena today. While there is a small membership fee (Contena starts at around $40 a month with an annual plan), don’t let that deter you. Most of the paying positions pay at least that amount and you might be able to offset the cost of membership by working with your accountant. 

Have you had luck with Contena?

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ProTip – Profile Photos

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If you aren’t a teenager and want to be taken seriously and professionally, perhaps a photo of you in a bikini or shirtless isn’t the best social media profile picture no matter how good you look.

Your profile photo is the first introduction to you. The wrong photo can easily convey the message that you aren’t serious or professional. You don’t want a potential employer to search for you, find your photo and say to themselves, “She doesn’t look like she’s fit into our culture.”

As this article from Neil McKenzie on the blog for Creatives and Business, LLC aptly points out, your profile picture is one of the most important visual elements for an effective social media or web presence. It creates a tone for your brand.

“It is the first thing people will see when they visit your profile or ‘About’ page,” he writes. “Many people will make an opinion of you from your picture and this will influence whether they want to connect with you on social media or spend more time on your website. Make sure that your personal image makes people want to know more about you, your art and not turn them away.”

With that in mind, here are some things to avoid in your profile photo:

  • badly lit photos (overly exposed, dark, etc.)
  • brands on shirts
  • badly cropped images
  • blurry photos
  • a photo that isn’t of you
  • old photos (your photo should be recent and represent how you currently look)
  • photos of you and another person, especially without their permission. (You don’t want the potential employer or business associate to guess which one you are)
  • bad body language (you want to come across as open and friendly, not sour and standoffish or worse desperate for attention)

If you aren’t sure what kind of message your profile photo sends, try asking a trusted friend what the photo would make them think about you. Ask that person if he would want to be friends with you based on the photo alone.

Above all else, it’s better to fail with an overly professional image on Twitter and especially LinkedIn that a party picture that is better left on your bookshelf.