The opening session keynote speaker at the HUG Super Forum (I'm attending for work) made some really great points about making content work for you to gain clients or customers. AK Stout, the owner at Saying it Social, emphasized that creating fresh, new content, not only helps your SEO, but also adds value to you or your organization. She said, people aren't using search engines to find a "plumber" like they would use the yellow pages, instead they are searching for, "how to fix a leaky faucet."
Math, smath
If you're in PR, Marketing, Social Media, Journalism or any other word-centric profession you might think math, who needs it? Turns out, you really do. You'll be seen as an asset to your company if you can measure a campaign, turn likes and follows into actual hard data and can explain the numbers to your … Continue reading Math, smath
Background Checks Now Include Twitter, Facebook and more
More and more employers are checking the social media profiles and posts of potential hires. Any post or group that could be taken out of context, or construed to make you out as "somebody who likes a racist joke, drinks too much booze or maybe is a bit too fond of guns" can be grounds … Continue reading Background Checks Now Include Twitter, Facebook and more
Giovanni’s Shrimp Truck Garlic Shrimp
The hardest part of returning to the mainland from Hawai'i is leaving behind the ocean, the views and the food. Luckily, a few of our favorite dishes aren't that difficult to recreate. Giovanni's Shrimp truck is legendary. It's in all the Oahu guide books and is worth the amazingly scenic drive. The menu is simple: … Continue reading Giovanni’s Shrimp Truck Garlic Shrimp
Why I didn’t change my last name
According to this article on About.com, "Each year, approximately 3 million women change their name. They give up their maiden names and take their husbands' surname upon marriage. That's 90% of women who marry." I am not one of those three million. Most of you know me as Aurora Meyer. Meyer is my maiden name … Continue reading Why I didn’t change my last name