Content: Value and Information

Content is King

The opening session keynote speaker at the HUG Super Forum (I’m attending for work) made some really great points about making content work for you to gain clients or customers.

AK Stout, the owner at Saying it Social, emphasized that creating fresh, new content, not only helps your SEO, but also adds value to you or your organization.

She said, people aren’t using search engines to find a “plumber” like they would use the yellow pages, instead they are searching for, “how to fix a leaky faucet.” If your plumbing business can be on the first page of results for how to fix a leaky faucet, you’re more likely to gain that person as a customer when they can’t fix the leaky faucet themselves, or when they fix it using your information and another big plumbing issue comes up later.

The same is true for you. If you can be on the first page of results for whatever your niche or your company’s niche is, the more likely you are to gain that the person searching for that information for the project or in the future. You’ve provided valuable information without trying to overtly sell something.

Which was Stout’s second point, overtly selling turns people off. If instead you can provide value or desired information before pushing yourself or company, then you’ve gained their trust and you’re more like to gain a sale in the future. It’s a different mentality than in the past.

Think of that when you’re interviewing for a position. Instead of selling yourself, prove you can provide the value and have the necessary qualities for the position.

How do you provide valuable content and gain trust?

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s