Keyhole.co is a real-time hashtag tracker for Twitter, Facebook and Instagram. It’s a visual dashboard that tracks keywords, hashtags and URLs. Using Keyhole.co you can measure and amplify conversations around your brand and campaigns. For a reasonable price compared to other tracking services, you can also identify prospective clients and influencers who are talking about … Continue reading Review: Real-time Tracking with Keyhole
More Followers, More Engagement, Less Time!: Webinar Takeaways
This webinar seemed to be more about personal branding than how to implement these tips for your company or organization. That being said, some of the tips are relevant. My notes and takeaways from the webinar are below. Like everyone else, Guy Kawasaki, author of APE: Author, Publisher, Entrepreneur, underscored engagement and conversations throughout the webinar. You … Continue reading More Followers, More Engagement, Less Time!: Webinar Takeaways
The New Rules of Email Marketing: Webinar Takeaways
I don't often get to attend all the webinars that Vocus puts on, but I'm never disappointed when I do. Today's was no exception. With DJ Waldow, co-author of The Rebel's Guide to Email Marketing, as the presenter the webinar was lively interactive and full of great tips regardless of your industry. My notes and … Continue reading The New Rules of Email Marketing: Webinar Takeaways
Nice Brands Finish First! webinar takeaways
Today's Vocus webinar didn't disappoint. With HARO founder, Peter Shankman, as the presenter the webinar was lively interactive and full of great tips whether you're a big company with lots of money at your disposal or a small non-profit. My notes and takeaways from the webinar: Have a good sense of humor. It accentuates the good and … Continue reading Nice Brands Finish First! webinar takeaways
Content: Value and Information
The opening session keynote speaker at the HUG Super Forum (I'm attending for work) made some really great points about making content work for you to gain clients or customers. AK Stout, the owner at Saying it Social, emphasized that creating fresh, new content, not only helps your SEO, but also adds value to you or your organization. She said, people aren't using search engines to find a "plumber" like they would use the yellow pages, instead they are searching for, "how to fix a leaky faucet."