Review: Real-time Tracking with Keyhole

Keyhole.co is a real-time hashtag tracker for Twitter, Facebook and Instagram. It’s a visual dashboard that tracks keywords, hashtags and URLs. Using Keyhole.co you can measure and amplify conversations around your brand and campaigns.

For a reasonable price compared to other tracking services, you can also identify prospective clients and influencers who are talking about (or looking for) your services, products or organization.

Keyhole.co goes deeper than standard impressions and reach by giving you more insight into demographics and where your potential customers, clients or members are sharing the conversation.

On the dashboard (in this case for #TeamUSA), you can see the conversation, the numbers around tweets, users, reach and impressions. You can see who had the most top posts by retweets, Klout score or most recent tweets for the topic.

 

The Top Sites section allows you to see what domains were mentioned using that hashtag, and what tweets sent traffic there.

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Share of posts shows the breakdown of original posts, RTs and Replies. Most Influential give you details about who had the most retweets or who has the biggest Klout score, which tells you who talks about the brand or keyword the most. Recent users will show you who tweeted with the topic or hashtag in chronological order.

To read the rest, you’ll have to go check out PRBreakfastClub, where I wrote this as a guest piece.

p.s. there is still time to enter the contest to win a free 30-day trial for one PRBC reader. Just Tweet why you deserve to win tagging @keyholeco with the hashtag #PRBCKeyhole Winner will be announced on March 18, 2014.

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