Review: Real-time Tracking with Keyhole

Posted on by aurorameyer

Keyhole.co is a real-time hashtag tracker for Twitter, Facebook and Instagram. It’s a visual dashboard that tracks keywords, hashtags and URLs. Using Keyhole.co you can measure and amplify conversations around your brand and campaigns.

For a reasonable price compared to other tracking services, you can also identify prospective clients and influencers who are talking about (or looking for) your services, products or organization.

Keyhole.co goes deeper than standard impressions and reach by giving you more insight into demographics and where your potential customers, clients or members are sharing the conversation.

On the dashboard (in this case for #TeamUSA), you can see the conversation, the numbers around tweets, users, reach and impressions. You can see who had the most top posts by retweets, Klout score or most recent tweets for the topic.

 

The Top Sites section allows you to see what domains were mentioned using that hashtag, and what tweets sent traffic there.

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Share of posts shows the breakdown of original posts, RTs and Replies. Most Influential give you details about who had the most retweets or who has the biggest Klout score, which tells you who talks about the brand or keyword the most. Recent users will show you who tweeted with the topic or hashtag in chronological order.

To read the rest, you’ll have to go check out PRBreakfastClub, where I wrote this as a guest piece.

p.s. there is still time to enter the contest to win a free 30-day trial for one PRBC reader. Just Tweet why you deserve to win tagging @keyholeco with the hashtag #PRBCKeyhole Winner will be announced on March 18, 2014.

Bloggers Need PR Outreach Tactics Too (Guest Post on PRBreakfastClub)

Posted on by aurorameyer

PRBC has talked a lot about blogger outreach from the PR side (see: Pitch Problems and Need Blogger Outreach? A Case Study in How NOT to Do It.)

This post is about bloggers reaching out to PR professionals.

It shouldn’t come as a surprise that there are unscrupulous content producers in content farms looking to get as many clicks on their links as possible. Some of the content creators have gotten more and more sophisticated in their techniques, some might even go so far as to call some of these techniques deceptive.

For example, you might have seen pitches similar to this one:

“This is (NAME), I went through your site (YOUR BLOG SITE) while surfing in Google, am very much impressed with your site’s unique informations.

I work as a content writer in many educational communities and love the opportunity to guest post for your readers. I would like to give you a unique article on any education related topics or you can also suggest me any education related topic. No duplication or copying of the article is done. I assure you that the article will be published only on your site.

The best part is I won’t be charging you a penny, but in return all I need is just one link with in the article. I would be really thankful, if you allow me to do relevant informative guests post in your blog.

Looking forward for a positive reply.

Best Regards,

(NAME)”

Aside from the language and grammar issues, the warning bells should go off regarding the outside link, particularly if the author is writing on a topic that has absolutely nothing to do with the link they want to use.

The response more PR Pros use to these kinds of mass email pitches (if they respond at all) is probably something like:

“(NAME),

We won’t published previously mass-published posts, but if you would be interested in writing something specifically for us for our audience of (TARGET DEMOGRAPHIC), we would be happy to consider it for our blog. However, since we are not [related to the link you want to use] focused, we would not be able to link to website. Again, you can see our blog guidelines here: (YOUR WEBSITE).

Thanks!”

To read the rest, you’ll have to go check out PRBreakfastClub, where I wrote this as a guest piece.

A New Way to Pitch (Guest Post on PRBreakfastClub)

Posted on by aurorameyer

“Hi NAME,

Hope all is well! Just wanted to touch base with you regarding XYZ. COMPANY will be exhibiting this year AT EVENT and would love for you to stop by the booth to have a little fun, check out the new PRODUCT and discuss what’s going on in the industry. Please let me know your thoughts and if you are interested in scheduling a one-on-one booth appointment with COMPANY, as I’d be happy to help!

Kindly,
PR REP”

Sarah Kohnle, The Managing Editor at the Missouri State Teachers Association, has received several of these pitches from different firms in the last few days.

Where is this new, ultra-friendly , conversational pitch approach coming from? Do these PR professionals really think they’re fooling the recipient into thinking that there’s an established friendship? Doubtful.

On first glance, it could be interpreted as intended for someone else, but as the pitches keep coming, it just sounds pitiful. The tone comes across more like a desperate elementary schooler wanting to befriend the middle school neighbor and less like a professional invitation.

To read the rest, you’ll have to go check out PRBreakfastClub, where I wrote this as a guest piece.

Marking Facebook Milestones (Guest Post on PRBreakfastClub)

Posted on by aurorameyer


Do you know the history of your company? Aside from the date it was founded, do you know when the important milestones occurred? If you don’t, use the new Facebook for Timeline feature to find out!

You company has a rich history and your clients (fans in Facebook lingo) most likely don’t know about all those great things you did in the past. This is an opportunity to politely brag about your past accomplishments and reiterate to your customers that you are around for the long haul.

For the time being, Facebook won’t let you date photos prior to 1905. The work around is to create a milestone event. As long as you entered the correct founding date in your About section, you will have the option to select dates from that point on. For example, my organization, the Missouri State Teachers Association was founded in 1856. We’ve added Milestones from that date forward.

To read the rest, you’ll have to go check out PRBreakfastClub, where I wrote this as a guest piece.

Answering the Why Are You Leaving Questions

Posted on by aurorameyer
Cartoon from: http://www.cartoonstock.com

 

As word spreads around the office, there are going to be the inevitable questions. I suggest being positive and honest, again without being cruel. 

The most common questions I’ve encountered recently are: 

Why are you leaving?
Where are you going?
When is your last day?
Why didn’t you tell me you were looking elsewhere? 

Make sure you can answer at least this in a professional, encouraging way. 

If you have followed the previous advice (here) for how to best give your two weeks notice, then the core people who need to know already know. If you haven’t and they’ve heard it through the office gossip mill, try and pull them aside and have a one on one conversation with them. 

Now is the chance to say, I am so sorry you didn’t hear it from me. I was waiting to tell you until everything became concrete. I am sad to be leaving you, but I’m excited for this opportunity to take my career in a different direction. 

You will likely have lots of these one-on-one conversations and if you are lucky. This is a chance for you to tactfully explain your reasons for leaving, but I urge you to remain positive. Don’t complain and don’t air dirty laundry. 

You may be asked questions about who will be taking over your responsibilities and projects. If you don’t know, find out as soon as possible. Reassure our co-workers that you aren’t abandoning them and value them even though you won’t be working side by side anymore.