You company has a rich history and your clients (fans in Facebook lingo) most likely don’t know about all those great things you did in the past. This is an opportunity to politely brag about your past accomplishments and reiterate to your customers that you are around for the long haul.
For the time being, Facebook won’t let you date photos prior to 1905. The work around is to create a milestone event. As long as you entered the correct founding date in your About section, you will have the option to select dates from that point on. For example, my organization, the Missouri State Teachers Association was founded in 1856. We’ve added Milestones from that date forward.
To read the rest, you’ll have to go check out PRBreakfastClub, where I wrote this as a guest piece.