PR is the Ultimate Trust Builder: How Well-Crafted PR Creates Credibility and Lasting Relationships a whyPR guide

Posted on by aurorameyer
two hands holding a piece of cardboard with the word trust and the whyPR Guide.

In today’s hyper-connected world, trust isn’t just a nice-to-have—it’s the foundation of every successful brand and relationship. In a market saturated with advertising (and in general) noise and fleeting digital impressions, well-crafted public relations campaign can be an ultimate trust builder. When executed strategically, PR doesn’t just communicate a message; it shapes perceptions, builds credibility, … Continue reading PR is the Ultimate Trust Builder: How Well-Crafted PR Creates Credibility and Lasting Relationships a whyPR guide

Math, smath

Posted on by aurorameyer

If you're in PR, Marketing, Social Media, Journalism or any other word-centric profession you might think math, who needs it? Turns out, you really do. You'll be seen as an asset to your company if you can measure a campaign, turn likes and follows into actual hard data and can explain the numbers to your … Continue reading Math, smath

A New Way to Pitch (Guest Post on PRBreakfastClub)

Posted on by aurorameyer

“Hi NAME, Hope all is well! Just wanted to touch base with you regarding XYZ. COMPANY will be exhibiting this year AT EVENT and would love for you to stop by the booth to have a little fun, check out the new PRODUCT and discuss what’s going on in the industry. Please let me know … Continue reading A New Way to Pitch (Guest Post on PRBreakfastClub)

Marking Facebook Milestones (Guest Post on PRBreakfastClub)

Posted on by aurorameyer

Do you know the history of your company? Aside from the date it was founded, do you know when the important milestones occurred? If you don’t, use the new Facebook for Timeline feature to find out! You company has a rich history and your clients (fans in Facebook lingo) most likely don’t know about all … Continue reading Marking Facebook Milestones (Guest Post on PRBreakfastClub)

Brand Allegiance and Brand Bashing

Posted on by aurorameyer

If you list a brand name in any of your social media accounts, but then incessantly complain about the brand (even if it's vague) or attack the brand, you look disloyal. Particularly if you don't offer solutions. If you are a student, especially one in PR or Strategic Communications and associate with a brand (club, … Continue reading Brand Allegiance and Brand Bashing