Editor’s Note: Here at Dispatches, we are always looking for ways to help our readers do things. For some of our readers, that means helping navigate the working world, for others, it means assisting in the ever challenging question, “what’s for dinner?” For still others, it means figuring out how to balance family life with everything else. In an effort to aid in all of these endeavors, we have collaborated on this article written specifically for our readers.
It’s easy to get lost in the minefield that is online marketing. If you take the wrong path, you are going to find yourself both dazed and confused. Don’t forget, around 90 percent of new online startups fail in their first year and marketing accounts for most of the problems. The best way to tackle this issue is to go back to basics and think about the key, crucial parts of an online campaign.
Yes, you do need to get to grips with social media right away. This is how you can connect with your target audience on a personal level. It’s also a key way to promote content online and ensure that it gets as many shares as possible. Don’t forget if your number of shares for a piece of content is high, your search ranking online will increase dramatically.
The King Of Content
In the marketing world content is king. Releasing articles, posting pictures and videos are all going to lead to you gaining more interest from an online audience. You do need to learn how to write great content though and the best pieces tell a story with a narrative that users can follow. Present a problem and then show how your service, product or site solves it.
Finally, you do need to know everything about SEO to expand your online reach. Some marketers will tell you that typical forms of SEO are dead, but this isn’t true. In fact, typical SEO is just as important today as it was five years ago. And, don’t forget it’s not just about text. You also need to optimize images and you can read more about in the following infographic.
Created by Digitalico Media
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