Tips to help you expand your business audience

Editor’s Note: Here at Dispatches, we are always looking for ways to help our readers do things. For some of our readers, that means helping navigate the working world, for others, it means assisting in the ever challenging question,“ what’s for dinner?” For still others, it means figuring out how to balance family life with everything else. In an effort to aid in all of these endeavors, we have collaborated on this article written specifically for our readers.

Explode On Social Media
Once upon a time, a person needed contacts to make a buzz. Now, you need the right social media platform and people from here to Timbuktu will get the message. There are two great things about social media. The first is the fact that billions of people use sites like Instagram or LinkedIn. That means, potentially, you have billions of people to disseminate your message to. Second, you don’t need their contact information to reach them. You already have them on Facebook or Twitter. By doing this, it is pretty easy to spread the word and start a buzz.

Make SEO work for you
What is SEO? If you have to ask, you are already behind. It stands for search engine optimization, and it is what people and businesses use to boost the traffic to their site. You, for example, will need to use a variety of carefully chosen keywords and phrases throughout your site. When you do this, Google recognizes it and ranks you based on the effectiveness of the words and phrases. SEO is essential in the modern era of web marketing. Search engines have a lot of power, so you need them to validate your website. When they do, the traffic to your site will boom.


Hire Guest Bloggers
Guest blogging remains a valuable tool. The reason is due to what they have to offer – content. It isn’t okay to put up old content that is a couple of weeks or months old. In fact, it isn’t okay to put up content that is a few days old! Consumers of the internet want the newest and best material, and they will go to the site which has exactly what they want. Creating content on your own is exhausting and limits your creativity. Guest bloggers bring in the numbers and a brand new point of view that will freshen up your content.

Email Blasts
With all the new methods, it is easy to forget some of the older, more effective ones. Email blasting is such a method. Email blasting works so well because everyone checks their email. It doesn’t matter whether the mail is important or not because people see it in their inbox. Some might not read it, some might delete it, and some might report it as spam. However, there are just as many people who open and read mail, and that exposes them to your brand. You will find that some people don’t mind getting mail, even when it is from an unknown source. They don’t even mind handing out their email address, so it is easy to obtain. 

Think Small
The smallest things have the biggest impact, like a mobile phone for example. There aren’t many gadgets smaller yet more powerful than the smartphone. From a phone, it is possible to talk, message, work and browse the web. It is the last one you should focus on because it is the most important. So many people browse the web through their phones, and it infuriates them when they can’t. If you want advice, you should look no further than the advice at Web Full Circle because it is helpful. The information says you need to equip your site for these browsers. Instead of using laptops and desktops, the average person uses a smartphone. Not allowing them to view your site is a pretty stupid mistake that you need to correct. Go on – do it now!

And Then Go Smaller
There aren’t many things that are as small and powerful as a mobile phone, but there is one. Of course, the thing you seek is an application, or app for short. As mobile technology grows, so does the power of the mobile app. Consumers are that strapped for time that they can’t waste time searching websites and typing in the domain name. Instead, they click on the app and everything appears within a moment’s notice. If they want to make a purchase, they can without inputting their details. It’s like magic! It is magic for you because you can use it to your advantage. Make an app of your own and you can tap into this enormous source of traffic. Creating an app is pretty simple, too, so there’s no excuse.


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