Editor’s Note: Here at Dispatches, we are always looking for ways to help our readers do things. For some of our readers, that means helping navigate the working world, for others, it means assisting in the ever challenging question, “what’s for dinner?” For still others, it means figuring out how to balance family life with everything else. In an effort to aid in all of these endeavors, we have collaborated on this article written specifically for our readers.
If nobody’s visiting your website, then you have an underlying problem either with the site itself or how you’re promoting it. Here are four reasons you might not be getting the traffic you want and how to fix it.
- Poor Design: There is nothing worse and more frustrating these days than a poorly designed website. This is the best way to scare off potential customers and make them write-off your business. Make sure you spend the time to hire a web design team to craft and create the perfect website for you and your business. Don’t underestimate how important it is to get this right. A good website is akin to a storefront on the busiest street in your town.
- Boring: Too many modern websites are dull and boring these days. You have to make sure you do as much as possible to make it a vibrant and interesting site. High converting websites have one thing in common, they are never boring! The use of color can go a long way to helping you achieve this. Basically, you want a website that is going to attract attention immediately and make people want to visit. It should leave a strong and positive lasting impression, and make people want to tell their friends about it. Again, this is where an expert should come in.
- You’re Not Promoting It: You could be suffering as a result of not promoting your website in an effective manner. For starters, you need to increase the profile of your social media pages. Then you can use them to promote your website to people. So, the way to do that is to make sure you use companies like Vibbi to help you increase your Instagram likes and Twitter followers, etc. Promoting the website in an effective fashion is crucial for making sure you attract more visitors and help your business grow.
- There’s Nothing There For Them: People aren’t going to visit your website unless they feel they will get something out of it. And the way to achieve this is to make sure you offer them some incentive to visit. That means the site has to be informative or contain something like a blog or online store. People are busy these days, and they need a good reason to want to check out your site. Too many websites these days have nothing to offer customers, and they suffer as a result. Make yours appealing and attractive and be sure to give your clients a reason to want to visit.
Websites are one of the most important components of a business. When it comes time to promote and push your brand, a website is a really great way of doing that.