Image is everything

Editor’s Note: Here at Dispatches, we are always looking for ways to help our readers do things. For some of our readers, that means helping navigate the working world, for others, it means assisting in the ever challenging question,“ what’s for dinner?” For still others, it means figuring out how to balance family life with everything else. In an effort to aid in all of these endeavors, we have collaborated on this article written specifically for our readers.

In the business world, your image is everything. How your customers perceive you and your company will go a long way towards whether they choose you – or your competitors. 

Dress the partFirst of all, think about how you and your teams are presenting yourselves – and put yourselves in your customer’s shoes. Given a choice, which business would you choose to work with? The one with employees that dress inappropriately or untidily, or the ones that take pride in their appearance? A professional look – no matter what industry you are in – will always win over the messier, untidier competition.

The importance of clean vehiclesIt’s not just clothing that is important. Let’s say you are a tradesperson, which makes their living by driving to and from customer’s houses in a white Fiat Doblo or Mercedes Sprinter. You have to remember that your van is one of the biggest selling points of your business. If it looks dirty, messy, and covered in grime, what sort of impression does this give off? Investing in something like Mercedes Sprinter Van racking systems will help you keep things tidy out back. Regular cleaning will keep your van sparkling white. And it’s also a good idea to invest in some prominent signage – it’s a great way to advertise your trade and service.

A great websiteMany people first come across your business via the Internet these days, so your online presence needs to be as sharp as your physical presence. Simplicity, usability, and professional design are all critical factors, and it is worth working with a professional designer to ensure you have the right pieces of the jigsaw.


An industry authorityWhatever your business, it’s always vital to be seen as someone who knows what they are doing. Becoming an industry authority makes it clear to prospective customers that you can be trusted to do the job they want to pay you for. Try creating a blog for your website and write about relevant and helpful information for your customers. Also, encourage people to leave reviews of your business – it gives a sense of social proof.

Professional documentsMake sure that all documents, contracts, receipts, and invoices are professionally presented to customers and suppliers alike. It’s such as simple thing that can give confidence to people they are making the right choice. Make sure your written communications are professional, too – silly spelling or grammar mistakes can tarnish your business. Use spell checks and proofread every single document that you use for your business

A friendly, can-do attitudeFinally, make sure you treat all your customers in a courteous, friendly, and engaging way. A warm smile can make all the difference. It’s such a simple idea – and so easy to do – yet few businesses manage to get it right every time.  

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