This webinar was centered around the five mistakes most businesses make when creating social marketing plans. Presenters Uri Bar-Joseph, Senior Director of Marketing at Simply Measured, and Lauren Berry, Enterprise Client Partner at Simply Measured, promised a webinar to understand how past performance should influence next steps and how to create a social planning framework to help ensure you hit the mark. The webinar from … Continue reading Social Planning How You Might Be Missing The Mark: Webinar Takeaways
ProTip – Profile Photos
If you aren't a teenager and want to be taken seriously and professionally, perhaps a photo of you in a bikini or shirtless isn't the best social media profile picture no matter how good you look. Your profile photo is the first introduction to you. The wrong photo can easily convey the message that you aren't serious or professional.
I didn’t build a network to look at
A friend and mentor recently said those exact words, which are rather profound. With social media, it is easier than ever before to connect with colleagues and friends across states and countries. However, if you aren't leveraging these contacts for yourself and for the good of the network, then what's the point? Networks should a … Continue reading I didn’t build a network to look at
It’s ok to be quiet in a tragedy
I'd like to clarify in more than 140 characters a Tweet I sent earlier today. The Tweet was: "Every business social account does not need to share "thoughts and prayers are with #Newtown." If you can't add to the conversation, don't." The context came from both my Facebook newsfeed and my Twitter feed. In both, … Continue reading It’s ok to be quiet in a tragedy
Math, smath
If you're in PR, Marketing, Social Media, Journalism or any other word-centric profession you might think math, who needs it? Turns out, you really do. You'll be seen as an asset to your company if you can measure a campaign, turn likes and follows into actual hard data and can explain the numbers to your … Continue reading Math, smath