Managing Your Reputation

Those unflattering middle school pictures on Facebook, teen shaming ecards and college Instagram party pics aren’t just ruining your potential romantic relationships, they’re harming your ability to get a job, even a part-time one.

Once upon a time (think 1990’s and early 2000’s) restauranteurs and the Limited didn’t care if you were a weekend partier or took awful photos, now they not only care, but you’ll get screened out before human eyes ever see your resume. The liability is too big. If you’re willing to live your life online, what’s to stop you from making a video like this Domino’s one, or exposing what really happens behind Target’s closed doors?

As this article and infographic from Undercover Recruiter points out, “You don’t have to be squeaky clean – it’s as important to be interesting and relevant – but an awful lot of damage can be done in a very brief period of time by behaving in an inappropriate manner. Before you know what’s happened, your reputation is in tatters and the fallout is irrecoverable.”

This infographic from KBSD, posted on Undercover Recruiter  has good suggestions for managing your online reputation.

how you can manage your online reputationImage from:

It’s ok to be quiet in a tragedy

I’d like to clarify in more than 140 characters a Tweet I sent earlier today. The Tweet was: “Every business social account does not need to share “thoughts and prayers are with #Newtown.” If you can’t add to the conversation, don’t.”

The context came from both my Facebook newsfeed and my Twitter feed. In both, businesses and organizations were simply posting some variation of: “We’re deeply saddened by the news of the Sandy Hook Elementary tragedy. We send our thoughts and prayers to all affected.”

It was overwhelming and distracting. Those kinds of statements don’t add to the conversation. Coffee places, non-profits, businesses and the like, didn’t need to say anything. At best it comes across as trite, at worst, like this Tweet from KMart, which Matt LaCasse posted to Facebook after seeing it elsewhere, comes across as very insensitive.

KMart tragedy Tweet

In a 24/7 news world, it is crucial for brands and business to follow news and revamp on the fly.

As digital marketer, Lauren Fernandez, (cubanalaf) points out, there are times when it is appropriate to say something. She replied to my tweet with, “We did so when canceling our contest today, and felt it was appropriate. I still do.”

Fernandez also adds, “It’s appropriate for brands to do so if product, company values or brand location ties into it.”

I agree with her on both points. Her first comment is the right way to acknowledge that plans changed and events and people take prescience over promotion.

Do you manage a social account for a brand or business and agree or disagree?