Editor’s Note: Here at Dispatches, we are always looking for ways to help our readers do things. For some of our readers, that means helping navigate the working world, for others, it means assisting in the ever challenging question, “what’s for dinner?” For still others, it means figuring out how to balance family life with everything else. In an effort to aid in all of these endeavors, we have collaborated on this article written specifically for our readers.
Keeping your business customer-friendly is important to longterm success. If you focus on your customers and giving them a great product or service with additional support, you’re far more likely to have repeat business than if you created a slapdash product or service, took your customers’ money and did nothing else.
Having The Right Marketing Strategy
Marketing is a big part of owning a business. It’s your advertising and follow-up process so you’re going to want to make sure that it’s done right. It’s the way that the world sees you, and arguably how they will all judge you. As we know, first impressions are everything in the business world so we need to make sure our advertising is as customer-centric as possible. Customers are much more likely to use a company if the advertising is based off a promotional standpoint rather than a “putting other businesses down.” Just because this tactic works for fast food places does not mean it would work for you.
Have a look here for the best sales promotion examples to give you an idea. If your marketing is aggressive then your company may give off an arrogant vibe which people won’t likely respond to in the way you’d like them to respond, but if it’s a friendly advert that is offering promotions then people will be much more likely to begin the purchase process with you.
Customer Service Team
Good customer service is essential to being able to say your business is customer friendly. It refers to the way that your company interacts with your customers, whether this be to sort out an order issue or just a general inquiry. If you’re after one of these teams fast you can hire them here, however it’s often better to have your own in-house customer service. If you have a problem with an order for example, and you’re wanting to sort it out, if you get in contact with the company and their replies are slow and uninformative then you’re not going to have a very good experience with them at all and are going to probably never return back because you’ve had a bad time with them. However, if you have a good experience with a fast response rate you are likely to do return business.
24 Hour Call Service
We don’t always have time to pick up the phone in the 21st century; whether it’s in the business world or the personal one, you’re not always available to pick up the phone, which is why you should invest in a 24-hour call service or web-based chat. If you can’t pick up the phone when it rings, it means that you’re going to miss one of two things; you’re either going to miss a call that is to do with a purchase, meaning that you’re going to miss out on a sale, or you’re going to miss out on a business related call which will make the process that the call was regarding much slower. These issues can be mitigated by a call service as they’re going to pick up every call for you that you miss meaning that business is never lost. But it comes with another benefit: for people from different time zones calling you, you’re going to often miss out on them because you’re not going to be awake when they’re calling, so by having a 24-hour service it opens up to a whole new market meaning you can become more successful!
There is more to keeping your business customer friendly and focused. You can learn more marketing-related tips here.