Editor’s Note: Here at Dispatches, we are always looking for ways to help our readers do things. For some of our readers, that means helping navigate the working world, for others, it means assisting in the ever challenging question, “what’s for dinner?” For still others, it means figuring out how to balance family life with everything else. In an effort to aid in all of these endeavors, we have collaborated on this article written specifically for our readers.
Marketing is the skill of telling the right people, the right message to get them interested in your brand and products. To do this effectively, you have to stay ahead of the curve, constantly updating how you convey the message and where you are sharing it.
Be mobile
If the strategy that you are using isn’t optimized for mobile technology, then that is a massive part of the market that you are missing out on. Over 2.1 billion people have smart phones, and they check them almost 50 times a day. This gives you, as a marketer access to these people, even when they are the go. Marketing strategies that include downloadable apps; including games, mobile search ads, in app advertisement, and even SMS vouchers. Remember that the advantage of these types of marketing tools is that they are much more likely to reach the individual users that you have identified as someone with the potential to be interested in your product, which can make a smaller, more targeted campaign effective. After all, it all boils down to getting your message in front of the right people.
Be relevant
It’s also vital that your marketing materials are relevant to the audience you are targeting to make them successful. To do this, you first need to identify the type of person that you are looking to market to, including factors such as gender, age, physical location and other attributes.
Then, the next step and is where the technological advancements come in is to use a more advanced CMS that will allow you to deliver content specific to particular users. Remember in modern IT, savvy marketing lets you reach fewer customers overall but the customers you do reach are more likely to purchase from you.
Be interactive
Technological advances provide us with rich marketing opportunities. In particular, it allows an element of interaction that was previously unknown. This is so useful because if potential customers are interacting with content about your product, then they are already showing a level of commitment or strength of feeling that can be harnessed and ultimately converted into sales.
People can watch videos, play games, vote, comment and ask questions across several platforms such as Facebook, Twitter, Youtube, Pinterest, and through live videos and webinars. This level of interaction is a great tool for marketers to use because it creates an ongoing dialogue and relationship with a highly-motivated target audience. By interacting with a smaller, more engaged audience base, you have an opportunity to gather information which can further inform future marketing campaigns as well as future product development.
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