Editor’s Note: Here at Dispatches, we are always looking for ways to help our readers do things. For some of our readers, that means helping navigate the working world, for others, it means assisting in the ever challenging question,“what’s for dinner?” For still others, it means figuring out how to balance family life with everything else. In an effort to aid in all of these endeavors, we have collaborated on this article written specifically for our readers.
By answering six marketing-related questions, you can improve your marketing techniques.
- Is Your Website The Best It Can Be? Have you had a look at your website recently? Is it communicating your brand clearly and concisely? Giving your site a makeover can rejuvenate your brand. Think about what aspects of your site need updating. Is your contact information up to date? Are the colors too strong? Is there too much text? Telling potential customers what you are about in simple terms is far stronger can chunks of text which nobody can be bothered to go through.
- Is Your Business Accessible Across All Devices? Can your website be viewed on smartphones and tablets? Trying to view a full desktop site on a small screen is difficult. The vast majority of sites are now mobile ready. Make sure your site is accessible on all platforms and devices, not just the computer in the corner of the upstairs office. While you’re at it, consider reviewing your site for those with visual impairment.
- Are You Getting The Customer’s Feedback? Customer feedback sites have gained popularity but there are ways other than annoying “take our survey!” pop-ups. Be proactive in requesting feedback and the more personal you can be, the better. If appropriate email a customer or client at set intervals after the initial transaction to ask about the experience and happiness with the product or service. If you’d like to outsource this aspect, consider hiring a market research agency. Market research agencies can do the work for you, by giving customers questionnaires and providing you with a report and actionable information. Bonus: consider rewarding customer loyalty with something other than another rewards card to add to a customer’s key chain. What else can you do to reward customers who keep coming back?
- Are You Communicating With The Customers Offline Too? While online advertising might be right for your business, don’t be afraid to use traditional methods in conjunction with online efforts. A well-placed and memorable sandwich board, pull up banner or poster might work better than a Facebook ad.
- Are You Trying Different Platforms? What platforms are you already using to share your information and products or services? Have you put together a behind the scenes or day in the life blog post to enhance your about us section? You might consider putting together a regular podcast or Facebook Live video showcasing an element of your business.
- Do You Need To Collaborate With Others? Consider working with influencers in your field, such as a blogger who can advertise your product on their blog. Or invest in an hour of an expert’s time (like J & A Creative Group!) or take an ecourse to enhance your skills (Marketing Basics is a great place to start). Working with more diverse ranges of talent can spread your brand much further.