The Community Engagement Strategies: Rational Debate or Herding Cats? session at South by Southwest was one of the best sessions I attended. There were too many suggestions to write about each one, so I'll stick with my top five. Start a community IN PERSON first because then there's already a connection. Communities must be centered … Continue reading SXSW Community Engagement Takeaways
Why I didn’t change my last name
According to this article on About.com, "Each year, approximately 3 million women change their name. They give up their maiden names and take their husbands' surname upon marriage. That's 90% of women who marry." I am not one of those three million. Most of you know me as Aurora Meyer. Meyer is my maiden name … Continue reading Why I didn’t change my last name
Why is the most important question
Especially when it comes to technology. If I applied this question to all of the things I am doing online, I could easily defend against technology attackers. Why do I using Twitter? Because it connects me to mentors and peers across the country and world. At work it gives a face and an immediate, instant … Continue reading Why is the most important question
Tool jumping
Many of us, in PR or not, are obsessed with the next best thing. We're often willing to try a new product, software or program just to be one of the first to try it. Maybe it's all the swag bags and promos we send out on behalf of our clients, but it is likely … Continue reading Tool jumping
Frustrated by New Technology
I'm all for upgrades, new products and inventions. While, I've never lusted after a new iPhone or laptop, I understand the appeal. Now that I am finally joining the 21st Century and have a real smartphone for work, I am equally elated and frustrated. For years I've kept my life on my Palm. First a … Continue reading Frustrated by New Technology