The New Rules of Email Marketing: Webinar Takeaways

I don't often get to attend all the webinars that Vocus puts on, but I'm never disappointed when I do. Today's was no exception. With DJ Waldow, co-author of The Rebel's Guide to Email Marketing, as the presenter the webinar was lively interactive and full of great tips regardless of your industry. My notes and … Continue reading The New Rules of Email Marketing: Webinar Takeaways

It’s ok to be quiet in a tragedy

I'd like to clarify in more than 140 characters a Tweet I sent earlier today. The Tweet was: "Every business social account does not need to share "thoughts and prayers are with #Newtown." If you can't add to the conversation, don't." The context came from both my Facebook newsfeed and my Twitter feed. In both, … Continue reading It’s ok to be quiet in a tragedy

Marking Facebook Milestones (Guest Post on PRBreakfastClub)

Do you know the history of your company? Aside from the date it was founded, do you know when the important milestones occurred? If you don’t, use the new Facebook for Timeline feature to find out! You company has a rich history and your clients (fans in Facebook lingo) most likely don’t know about all … Continue reading Marking Facebook Milestones (Guest Post on PRBreakfastClub)