How You Can Make More Of Networking Your Small Business

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Editor’s Note: Here at Dispatches, we are always looking for ways to help our readers do things. For some of our readers, that means helping navigate the working world, for others, it means assisting in the ever challenging question,what’s for dinner?” For still others, it means figuring out how to balance family life with everything else. In an effort to aid in all of these endeavors, we have collaborated on this article written specifically for our readers.

Being a solopreneur or small business owner is tough. It’s hard to stand out from the crowd. Networking is a way to not only meet potential clients, but get business referrals. Networking is not a bad word.


Use social media to your advantage
Social media is one of the biggest assets for an organization. Make sure your business is on various social media platforms like Facebook and Twitter. But then don’t be afraid to branch out on some of the other platforms. Instagram, Snapchat and Youtube are all becoming increasingly popular amongst consumers. What social media enables you to do is get your products advertised to people who perhaps may not have come across your business before. Don’t just create a page and leave it to wither, make sure you are continually adding new and fresh content. 

Consider the local community and charities
Your local community should be your bread and butter. In addition to attending business events, consider partnering and volunteering with a local charity. Fundraising and sponsoring a charity offers you a passive advertising opportunity. You can also consider offering a discount to local employees, such as teachers or law enforcement.

Network at events
Networking at events is another way meet other businesses and potential clients. Don’t forget your business cards! You could consider any badge makers to get something made to use instead of the pre-printed sticker.

Make sure website is up to scratch
Often the first contact your business has with a potential customer is your website. Many people take to their smartphones or computers these days to seek out retailers and businesses for things they need. This is why it’s essential to make sure your website is a good reflection of your business. It needs to be informative, but still give customers a reason to get in touch with you either by inquiry or face to face. 

Consider a company blog
Consider a company blog in addition to social media profiles and your business website. A company blog is an excellent way of communicating useful information, offers, and services. The blog may also generate traffic from your social media platforms to your website.


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