The opening session keynote speaker at the HUG Super Forum (I'm attending for work) made some really great points about making content work for you to gain clients or customers. AK Stout, the owner at Saying it Social, emphasized that creating fresh, new content, not only helps your SEO, but also adds value to you or your organization. She said, people aren't using search engines to find a "plumber" like they would use the yellow pages, instead they are searching for, "how to fix a leaky faucet."
