Craft Your Business Vision, Mission and Goals: A whyPR Guide

Posted on by aurorameyer
a green cup of coffee on a napkin with a napkin and ballpoint pen with the words a goal without a plan is a wish and the title Craft Your Business Vision, Mission and Goals A whyPR Guide

Crafting clear and compelling business vision mission and goals statements is essential for steering your organization toward success. These elements define your purpose, direction, and the steps to achieve your objectives. Creating these statements doesn't have to be difficult. With a bit of planning, you can easily develop these components and ten refine them as … Continue reading Craft Your Business Vision, Mission and Goals: A whyPR Guide

Beyond Vanity Metrics: How to Measure What Really Matters

Posted on by aurorameyer
a graph with the trend line increasing and the words Beyond Vanity Metrics How to Measure What Really Matters

In today’s digital landscape, measuring success goes beyond simple “vanity metrics” which emphasize likes, shares, or impressions. Businesses of all sizes should be shifting the focus toward actionable insights that drive real business outcomes. Ultimately, once you stop chasing likes and impressions and start measuring what really makes a difference, you can improve the return … Continue reading Beyond Vanity Metrics: How to Measure What Really Matters

A Strategic Approach to Content Creation

Posted on by aurorameyer
A small business owner at a computer in their business with a coffee cup.

Businesses of all sizes are tasked with continually creating content. If your organization has limited staff, limited time, a limited budget or a combination of all three, content creation can fall to the bottom of a to do list. However, with a well-organized strategy, such as a flexible content calendar and smart content repurposing, you … Continue reading A Strategic Approach to Content Creation

Who’s vs. Whose

Posted on by aurorameyer

After explaining who vs. that, I realized I'm still getting hung up on who's versus whose. I like apostrophes to show ownership. Unfortunately, with these two the one with the apostrophe does not equal ownership. Who's is who is. Or who has. It does not show ownership. Examples: Who's at the door? (Who is at … Continue reading Who’s vs. Whose

Farther vs. Further

Posted on by aurorameyer

It wasn't until I had a conversation with my friend the copy editor that I finally understood the difference between farther and further. That's because I knew both were about distance, I just thought the right one was whichever sounded better in the sentence. Turns out there is a difference. Farther is for physical distance. … Continue reading Farther vs. Further