My Single Piece of Advice to 2010 Graduates (PR or not)

Photo from: Ricomoss
I’ll be the first to admit, I’ve made this mistake more than once. A few times, it has worked out well for me. Others have been total disasters.

Don’t accept the first job offer that comes your way, just because it is the first.

Think about that for a minute. Job hunting is scary. It is intimidating and isn’t easy. But trying to fit yourself into a company that doesn’t work for you or a boss with a personality that doesn’t mesh with yours is worse. Unless the position is a perfect fit and will offer you everything you want in a company, culture and in personal relationships with co-workers, it is ok to turn it down.

Yes, your parents might be disappointed and your friends might not understand, but they are not the ones who will have to work there for nine hours (or more!) a day, five (or more!) days per week.

It is perfectly fine to turn down a job you wouldn’t find the work interesting. Of if after the interview you have a gut feeling that it wouldn’t be a good fit. Don’t ignore that. Don’t just say, well it might not be so bad. You have instincts for a reason.

I was on one interview where my possible future boss, stepped on every sentence I had. She was a bit abrasive even in the interview setting. If I had listened to my gut, I would have realized that if she acts this way now, she’ll be even worse if I actually worked for her. And she was.

If I hadn’t just accepted that job off the bat and had waited just a week more, I could have accepted a job in a better environment, with a more collegial staff. I didn’t accept because I had just started a new job. I still kick myself for that.

There are many resources available to you to help decide if an offer is right for you. Just start with Google or your Help a PR Pro Out comrades. In the end, it is your choice. If it doesn’t feel like a choice, consider that a sign that it might be worth waiting for the next opportunity.

As you well know, Time is Money

Photo from: Internet Duct Tape
How do you determine what your time is worth? How about your expertise? Knowledge? Advice? We all give our advice and suggestions to friends and family for free. Is there a right time to stop this practice (maybe not for your family, but friends and friends of friends)?

Kate Ottavio has not one, but two great posts on the topic at PR Breakfast Club: Give it away… For Free! and Bring on the money! Working for free… (both excellent reads).

She makes an excellent point that “one will be asking us for our advice when we‘re out of a job or have closed shop.” Which is true.

I think there comes a time in every professional’s life where they want to make money and when your time becomes even more valuable.

If you aren’t comfortable quoting your friend your hourly rate, see if there is something you can barter for. Maybe your friend is an excellent web page designer and you are a great copy editor. Offer to edit his next term paper in exchange for helping you with your website. There is always something.

I know I’ve said it before, but don’t sell yourself short either. Make your projects worth your time and don’t be afraid to say no when the project isn’t worth your time. Obviously, try to leave the door open in case that changes, but don’t just accept a project to accept it or because you think there isn’t anything better out there. There will be.