Anyone else remember the awesome 1996 movie Space Jam? Turns out it had one of the first movie websites and it's still alive. Check it out here. You might be wondering what a kids movie website from almost 20 years ago has to do with marketing, media or social content and the answer is everything. … Continue reading ASAE’s MMCCon website takeaways
I’ll keep running
Like the One More Mile photo above, I wasn't at Boston. I'll probably never qualify for Boston. I didn't even get to run yesterday. But several of my loved ones were there, some as runners but more as spectators supporting runners. And even if I had no personal connection to the horrific events, I'd still feel … Continue reading I’ll keep running
That’s not my job
The phrase you should never, ever utter, even under your breath, in the workplace is, "that's not my job." Regardless if you're the newest or oldest employee, boss or intern, this is a phrase you only say when you no longer want to be employed with your present organization. Now, granted if your employer is … Continue reading That’s not my job
It’s ok to be quiet in a tragedy
I'd like to clarify in more than 140 characters a Tweet I sent earlier today. The Tweet was: "Every business social account does not need to share "thoughts and prayers are with #Newtown." If you can't add to the conversation, don't." The context came from both my Facebook newsfeed and my Twitter feed. In both, … Continue reading It’s ok to be quiet in a tragedy
Bloggers Need PR Outreach Tactics Too (Guest Post on PRBreakfastClub)
PRBC has talked a lot about blogger outreach from the PR side (see: Pitch Problems and Need Blogger Outreach? A Case Study in How NOT to Do It.) This post is about bloggers reaching out to PR professionals. It shouldn’t come as a surprise that there are unscrupulous content producers in content farms looking to get … Continue reading Bloggers Need PR Outreach Tactics Too (Guest Post on PRBreakfastClub)