Marketing Hacks For Holiday Sales

Editor’s Note: Here at Dispatches, we are always looking for ways to help our readers do things. For some of our readers, that means helping navigate the working world, for others, it means assisting in the ever challenging question, “what’s for dinner?” For still others, it means figuring out how to balance family life with everything else. In an effort to aid in all of these endeavors, we have collaborated on this article written specifically for our readers.

The end of the year holidays may seem like a time to cash in, yet increasing sales isn’t straightforward. Yes, customers line up out the door to make a purchase, yet there are plenty of competitors to beat. “The holidays are the most saturated time of year” is a phrase you won’t hear in any yuletide songs. Still, it’s the truth and that is dangerous for businesses. How do you stand out from the crowd? How do you convince shoppers to choose you?

The answer is with a mix of the tried and tested and then a zig and a zag. Here’s what to keep in mind.

Popular Gifts Every business will want to sell more of their stock, but it may not be possible. Sometimes, trends start and there is no stopping them. You can either jump on board now or watch the train power off into the distance. If the former is your preferred option, it’s time to invest in the items that you know will whip up a storm. Right now, popular products include everything from festive food to sweaters and knitwear. But only do these things if it makes sense for your business. 

Festive Logo Shopping is about getting into the holiday spirit. With that in mind, there is nothing wrong with speeding up the process with some festive additions to your logo. Product labeling services should be able to imbue it with winter holiday colors. But again, only do this if it makes sense for you and your business. You won’t see big brands altering their logos much when they add holiday elements. You do not want to confuse customers. 

Countdown There is a deadline for holidays. If shoppers don’t have their gifts, they are out of luck until next year. Consider adding a countdown to the end of the year or to the holiday of your choosing. You can do this with a screen on the exterior of the building, or on your website. 

Store Guidance Your shoppers have been at it for weeks trying to find the perfect gifts. As a result, they are tired and fatigued and many times frustrated. The last thing they want to do is wander around the store in search of a product. They’d much rather walk through the door and out again in a matter of minutes. With this in mind, ensure the shop is well signposted and easy to navigate.That way, people will come in off the street as they know they won’t waste time.