Editor’s Note: Here at Dispatches, we are always looking for ways to help our readers do things. For some of our readers, that means helping navigate the working world, for others, it means assisting in the ever challenging question, “what’s for dinner?” For still others, it means figuring out how to balance family life with everything else. In an effort to aid in all of these endeavors, we have collaborated on this article written specifically for our readers.
Today, there are hundreds of solopreneurs making a living. Often though, those solopreneuers are leveraging a team to help them grow. This is particularly true when it comes to business marketing. Below are some people you might want to consider adding to your team.
The Social Marketer
This individual knows how to get customers on your side and keep them loyal. In a world where everything and everyone is connected, you can’t market your business without social marketing. You might think that you can complete this particularly role yourself. After all, you manage your own personal social media profiles perfectly well. However, there is a big difference between social media for fun and social media for profit. In a social media for profit role, you constantly need to add fresh content and posts to all social media profiles. Consistently and regularly. It can be worthwhile to hire someone (like J & A Creative Group!) and make sure they know the difference between content that is going to interest your target market and posts that will be ignored. Have a look at SecurePay.Com.Au for cool examples of fresh, fantastic content.
The SEO Expert
SEO experts make their job look simple, but that’s far from the truth. SEO is complex, and it’s always going to be difficult to find that balance to ensure that your optimization hits the right targets. It’s easier than you think to slip into poor practices and end up with a Google penalty. If you’re interested in recruiting a team with an SEO expert, you might want to check out sites like LocalDigital.Com.Au.
Creativity and an ability to share new, fresh ideas that are going to stand out from the rest of the crowd and gain attention are what graphic designers (like J & A Creative Group!) do best. A good designer is always able to offer a fresh perspective, and this is particularly true with web design. Your web design needs to impress and stun users in five seconds. If a customer doesn’t like the look of your homepage or they think your site feels unprofessional they’ll click off. They also don’t want to see something that’s exactly the same as another area of the web they have already visited. Even if you’re a
Even if you’re a solopreneur, consider adding one or two of the creatives above to your marketing team.