Editor’s Note: Here at Dispatches, we are always looking for ways to help our readers do things. For some of our readers, that means helping navigate the working world, for others, it means assisting in the ever challenging question, “what’s for dinner?” For still others, it means figuring out how to balance family life with everything else. In an effort to aid in all of these endeavors, we have collaborated on this article written specifically for our readers.
Digital marketing isn’t a young niche anymore, and the wide range of techniques it entails have assisted in many successful business marketing campaigns. As with most marketing efforts, there are a lot of myths about digital marketing. Below are some of the most common.
It Gets Instant Results
If digital marketing actually gave instant results, then it would make our lives as business owners so much easier! Unfortunately, this simply isn’t the case. With any marketing campaign, there’s going to be a significant buffer between the start of the campaign and a point where you see real results. Despite what some people tout, the speed of results has nothing to do with digital marketing being better than traditional methods. The main difference is that digital campaigns are much easier to organize and to track results.
More Traffic, More Money
One of the most widespread misconceptions about digital marketing is that the more traffic a given website gets, the more revenue it will ultimately generate. Yes, traffic is one of the essential factors to marketing success. However, getting traffic isn’t the be-all and end-all. You might be able to compose a PPC ad fairly easily that brings people swarming to your website, but if it’s not optimized to convert traffic into sales then it’s just going to be a waste of money. You can find out more about this by reading this feature: PPC management: do you really need it? This will help you decide! The goal of any digital marketing campaign should be to gain a better understanding of your target market and use that knowledge to drive precisely targeted traffic to your site, where people will ultimately convert. Driving fewer, but better-targeted people to your landing pages will always generate better ROI, so don’t make the mistake of getting too caught up in the traffic you’re getting.
You Need to Be On Every Social Media Site
Digital marketing is about finding your perfect target demographic in the massive crowd that makes up the internet. When business owners, and even some marketers, approach it with a poor understanding of social media, it can be easy to assume that you need to appear on absolutely every social media platform to get the results you’re going for. This is completely false! The kinds of people who spend a lot of time on LinkedIn probably aren’t the same people who spend a lot of time on Instagram, after all. It’s certainly true that you should be on some social networks as part of your digital marketing strategy. However, like PPC ads, it’s important to keep it targeted and avoid wasting your precious resources on dangling your brand in front of people who really don’t care.