Editor’s Note: Here at Dispatches, we are always looking for ways to help our readers do things. For some of our readers, that means helping navigate the working world, for others, it means assisting in the ever challenging question, “what’s for dinner?” For still others, it means figuring out how to balance family life with everything else. In an effort to aid in all of these endeavors, we have collaborated on this article written specifically for our readers.
Why have a website if no one is going to see it?
You may be under the impression that search engine optimization is something you don’t really have to deal with or that your website is automatically optimized for SEO. This misconception could be costing you sales and potential customers. Even though physical marketing is making a comeback, making sure your website is optimized for SEO is vital to the success of your business.
It’s always changing
SEO isn’t static. SEO defines a large amount of ever-changing tactics that are aimed at one goal. The algorithms that search engines use are always changing. SEO is fluid, so it will adapt to whatever marketing needs you’ll have in the near future and beyond. Marketing experts should always be updating their tactics to help you and your business reach specific goals and the same goes for SEO optimization.
You can’t separate it from content
You’ve probably heard the phrase “content is king.” The content that you produce has a direct effect on your likelihood of appearing on a search engine. But simply having good content is not enough. You need to know how to produce and publish that content so that search engines are more likely to catch it and rate it highly. If you can’t handle both tasks, you can look into getting the help of SEO services.
SEO helps guarantee user satisfaction
SEO helps bring satisfaction to the user. Search engines live and die by their ability to give their users the best results possible (remember Ask Jeeves anyone?). Because of this increasing need of quality content, search engine algorithms always change. They become stricter. Trickier to trick. Harder to please. You need to keep this in mind when it comes to your website creation.
Google is a mainstay
This is, perhaps, the most important and yet the most obvious thing to remember. SEO is required because your popularity relies largely on Google returning results from your website. Google is here to stay, for better or worse. Unless you believe evidence that says otherwise you should make sure your website is prepared now for the current market situation.