Two factors that impact business perception and reputation

Editor’s Note: Here at Dispatches, we are always looking for ways to help our readers do things. For some of our readers, that means helping navigate the working world, for others, it means assisting in the ever challenging question,“what’s for dinner?” For still others, it means figuring out how to balance family life with everything else. In an effort to aid in all of these endeavors, we have collaborated on this article written specifically for our readers.

Three factors that impact business perception and reputation.  Ask any business owner and they’ll tell you, the most important factor to take into consideration is perception. It doesn’t matter what you’re selling or what service you’re providing. If it looks great and feels new, customers will be willing to pay for it. If you have a business office where you meet clients, what tone is it giving? Your goal is for the environment to reflect your business personality.  Other ways to make sure your business isn’t conveying an outdated tone include:

Upgrade The Tech
Outdated technology can make you slower. Some business owners and solopreneurs think by not upgrading technology and software they are saving money, which may be true but you might be spending time. This once expensive endeavor has gone the way of shared office space with Colocation, a tech service for the modern business. It allows you to transfer data and files instantly without delay. Colocation pricing is easily affordable if you check different companies online.

Modern Marketing Techniques
You should make sure to take advantage of current marketing and promotion trends if they fit your business.For example, there are many businesses and organizations taking advantage of live marketing methods, particularly on Facebook business pages. While every business owner hopes their content goes viral (for the right reasons! Not like Amy’s Baking Company), that isn’t something that can be bottled. Focus on good, quality content and not on a gimmick that will backfire. Remember, statistically content is more likely to be shared if it includes pictures or videos.