Editor’s Note: Here at Dispatches, we are always looking for ways to help our readers do things. For some of our readers, that means helping navigate the working world, for others, it means assisting in the ever challenging question,“what’s for dinner?” For still others, it means figuring out how to balance family life with everything else. In an effort to aid in all of these endeavors, we have collaborated on this article written specifically for our readers.
There is a ton of advice out there for solopreneurs and start-ups, especially here. But even if your business is not brand new, you can still use some of the advice aimed at newer businesses.
If you aren’t seeing the market share or growth you would like, consider these tactics:
Brainstorm
Talk about the declines or changes. If you’re a solopreneur, find a business mentor and talk to them about what is going on. Sometimes the first step is acknowledging the problem and start thinking of solutions. You can read more about business brainstorming at mckinsey.com.
Revitalize your online presence
A business’s online presence is important, but many companies aren’t using the website and social media accounts to their full potential. If you aren’t seeing the interaction and traffic you’re used to seeing, make sure you aren’t leaving an account or website without regular updates and fresh content. Analyzing your social media activity may give you insight into the trends behind the traffic decline. When exactly did such activity start dwindling? Were users complaining about an aspect of your business at any point? If you need help analyzing these elements, contact J & A Creative, we would be happy to review the details and organize an easy to read report for you. If the analysis didn’t yield the results you were hoping for, consider a website redesign. Find out more at lightboxdigital.co.uk.
Investigate your marketing strategy
Have you slowed your marketing efforts? Are your marketing efforts ineffective? Make sure you aren’t throwing money on campaigns that aren’t giving you results. Read more about managing a marketing budget here.