Editor’s Note: Here at Dispatches, we are always looking for ways to help our readers do things. For some of our readers, that means helping navigate the working world, for others, it means assisting in the ever challenging question,“what’s for dinner?” For still others, it means figuring out how to balance family life with everything else. In an effort to aid in all of these endeavors, we have collaborated on this article written specifically for our readers.
It can take less than 10 minutes to set up a business Facebook page. There is no reason your business shouldn’t be on Facebook with at least a business page. If you’d like to talk more about the why and create a posting plan, contact J & A Creative Group today!
Step 1: Create a page
There are differences between a regular Facebook profile and a business page. A profile is what most of your friends and family have to connect with other people. A personal page allows individuals to add friends and communicate using statuses, photos and videos.
A page is different in that you don’t add friends, instead people like the page. To get to the setup page, click on ‘Create Page,’ linked at the bottom of Facebook in the navigation bar. You’ll now have to choose a category for your company:
- Local business or place
- Company, organization or institution
- Brand or product
- Artist, band or public figure
- Cause or community
Click the one that’s most relevant to you, and continue. You’ll have to enter basic details – phone number, address – and then, you’re pretty much done.
Step 2: Page admin
This is the meat on the bones, as it were. The admin panel for your page will allow you to tweak dozens and dozens of vital options, so take the time to familiarize yourself with them.
- Page roles: allows you to give people control of page functions. Useful if you want multiple people to control the page.
- Tagging: this allows people to tag your page in their posts. Useful for engaging with the community and finding new clients.
- Notifications: set how frequently you’d like to be informed about page activity.
- Messaging: allow people to message you if they have/haven’t liked your page.
There are dozens of other choices too, but these four are the most important ones early on. J & A Creative Group would be happy to advise you on the others (extra tip: have at least one other trusted Admin listed in case you get locked out of the account or something happens and someone else needs to access the admin panel for the page) as you move forward with your page.
Another option here is the ability to reach more people. This targets your posts more at the people who would find them appealing. Many have dismissed this function as a poor man’s SEO, but in actual fact, it’s been proven to work.
Using Facebook and SEO together to create a solid online marketing plan is vital to your company’s longevity. Focusing on one in particular is a mistake – they should both be used to your advantage.
Step 3: Page content
Now your basic page is live and you’ve tweaked some basic settings, you’ll need to add some more details. You should brand your page by adding a cover photo, profile photo and opening/closing times.
Cover photos need to be 828 x 315 – you can trim and crop photos in Photoshop, or using an online tool. Once you’ve updated the visuals, look to start inviting people to like your page. Start with employees, and your family and friends and encourage them to invite their friends, but don’t be disheartened if they don’t. People are bombarded with Like this Page requests and many go ignored.
In terms of posts, focus on a variety of images, videos and text status updates. If you focus on good quality content, your page should grow organically and in turn your business should receive new clients as well.
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