The practice of hyper-personalization completely fails with this direct mail piece I recently received. It’s creepy to refer to “our neighborhood” when the postmark is clearly from Nashville (not even Missouri).
Additionally, if you actually lived in my neighborhood, you would know we aren’t interested in moving.
What makes me the most irritated is that this practice clearly worked on someone once and so it’s being used as a mass direct email spam technique.
Take away: People are smart, they know where they live. If you don’t know where I live, I probably don’t want to work with you.