From Seedlings to Growing Herbs: A Week in Our Winter Garden

March update: After trying to grow these a second time, the seedlings were leggly and ultimately all died. Even with consistent watering, good light and consistent temperature the seeds did not germinate well. While the pots and soil mixture seem to be good overall, the seeds are low quality. As someone who loves cooking with … Continue reading From Seedlings to Growing Herbs: A Week in Our Winter Garden

The Secret to Perfect Cuts: Why Serrated Steak Knives Are a Must-Have for Every Kitchen

image of white plate with chicken parmesan on a bed of spaghetti next to a cutluxe serrated knife and fork on a white and grey checked napkin.

When it comes to meal prep and dining, the right tools can make all the difference. We recently tried the Serrated Steak Knives from Cultuxe as a replacement for our older, duller knives we received as a wedding gift (18 years ago!).  While we’ve previously had our knives sharpened, they never were as a great … Continue reading The Secret to Perfect Cuts: Why Serrated Steak Knives Are a Must-Have for Every Kitchen

Uncover Your Business’s Story Using ChatGPT: A WhyPR Guide

green tinged image of an open laptop and notebook next to a cup of coffee on a desk with computer generation equations overlaid.

Editor's Note: J&A Creative Group is expanding to include dedicated public relations resources and learning opportunities as whyPR. This is the first of many co-branded posts to help brands of all sizes tell the best story to their audiences.  Every business tells a story. Whether it’s intentional or not, your brand’s story is what draws … Continue reading Uncover Your Business’s Story Using ChatGPT: A WhyPR Guide

Beyond Vanity Metrics: How to Measure What Really Matters

a graph with the trend line increasing and the words Beyond Vanity Metrics How to Measure What Really Matters

In today’s digital landscape, measuring success goes beyond simple “vanity metrics” which emphasize likes, shares, or impressions. Businesses of all sizes should be shifting the focus toward actionable insights that drive real business outcomes. Ultimately, once you stop chasing likes and impressions and start measuring what really makes a difference, you can improve the return … Continue reading Beyond Vanity Metrics: How to Measure What Really Matters