Editor's Note: J&A Creative Group is expanding to include dedicated public relations resources and learning opportunities as whyPR. This is the first of many co-branded posts to help brands of all sizes tell the best story to their audiences. Every business tells a story. Whether it’s intentional or not, your brand’s story is what draws … Continue reading Uncover Your Business’s Story Using ChatGPT: A WhyPR Guide
In today’s digital landscape, measuring success goes beyond simple “vanity metrics” which emphasize likes, shares, or impressions. Businesses of all sizes should be shifting the focus toward actionable insights that drive real business outcomes. Ultimately, once you stop chasing likes and impressions and start measuring what really makes a difference, you can improve the return … Continue reading Beyond Vanity Metrics: How to Measure What Really Matters
Businesses of all sizes are tasked with continually creating content. If your organization has limited staff, limited time, a limited budget or a combination of all three, content creation can fall to the bottom of a to do list. However, with a well-organized strategy, such as a flexible content calendar and smart content repurposing, you … Continue reading A Strategic Approach to Content Creation
Editor’s Note: Here at Dispatches, we are always looking for ways to help our readers do things. For some of our readers, that means helping navigate the working world, for others, it means assisting in the ever challenging question, “what’s for dinner?” For still others, it means figuring out how to balance family life with … Continue reading Scaling Your Startup: 21 Books Every Entrepreneur Should Read
If you’re thinking about opening another location, then congratulations! You’re probably seeing strong sales, a steady flow of customers (maybe even customers complaining that they have to wait too long), and healthy profits. But just because you’re doing well doesn’t mean that it’s time to expand. There are a number of questions you should ask … Continue reading How do you know when to expand your business?