Editor’s Note: Here at Dispatches, we are always looking for ways to help our readers do things. For some of our readers, that means helping navigate the working world, for others, it means assisting in the ever challenging question, “what’s for dinner?” For still others, it means figuring out how to balance family life with everything else. In an effort to aid in all of these endeavors, we have collaborated on this article written specifically for our readers.
When it comes to business packaging, it is so important to make sure that the package you choose is high quality and a great representation of your brand. This is an excellent opportunity to catch the attention of potential buyers, strengthen your brand identity, and of course, improve your bottom line. However, this is only going to be the case if you choose the packaging correctly. Below are a few pitfalls you should try to avoid at all costs.
No one knows what the product is – There is only one place to begin, and this is with business packaging that does not convey what the product inside is. Packaging should communicate what the product is. You should clearly state this and make sure that all of the important details are on the package. You also need to make sure the information is correct and clear. Now is a great time to decide to become eco-friendly and then make sure that is included on your packaging.
Copying something else – A lot of business owners look at other packages in order to get inspiration for their own bespoke packaging. There is nothing wrong with this, as long as you do not commit copyright infringement. If you have questions about this, we can help!
Too much going on – Another common packaging mistake is having too much going on. While minimalism does not suit every brand, this does not mean you should try to cram literally everything into the packaging design. Don’t try to use a variety of fonts and lots of different colors. The only thing you are going to do is leave people feeling confused.
A lack of emotion – Packaging should convey the feelings you want to be associated with your brand. It needs to create a bond with the customer. It does not matter whether you are selling hair care products or food storage containers, you need to make a connection on some level with the customer. You need to appeal to the customer and make them feel special. Products express who we are after all.
It’s hard to open – There is no denying that this is one of the most common complaints consumers have when it comes to packaging. It does not matter how beautiful or exciting a package is, if it is too difficult to open, it is immediately going to be a failure. If a pair of scissors are required to get to the product, you know that you have done something wrong.
Hopefully, you now have a better understanding regarding some of the most common errors that businesses tend to make when it comes to packaging design. If you can avoid the blunders that have been discussed in this post, you can go a long way to making sure that your package design represents your brand well and is perfect for the product that you are selling.