Don’t always be selling

Editor’s Note: Here at Dispatches, we are always looking for ways to help our readers do things. For some of our readers, that means helping navigate the working world, for others, it means assisting in the ever challenging question, “what’s for dinner?” For still others, it means figuring out how to balance family life with everything else. In an effort to aid in all of these endeavors, we have collaborated on this article written specifically for our readers.

Getting the word out about your business can be difficult. Customer loyalty might seem to be at an all-time low, but the reality is the methods of gaining customer loyalty has changed. Gone are the days of town square gatherings and support for local businesses, but now there are online communities and opportunities to reach an even wider audience. Consider refining your sales strategy and be sure to note the rules.  

Use the Internet
But go deeper than the usual social media post linking back to your blog or company website. Give people the option to get closer to you, which is much more personal for them, whilst also meaning they don’t have to put any extra work in. It’s a great way to generate some customer interest and work on building that into loyalty. Don’t be afraid to start a mailing list, electronically or regular. But don’t abuse it. Be sure to contact customers only when you have something to say, don’t just use your list to remind customers you are there. 

Create the best newsletter email template for your purposes, and offer people discounts, exclusive promotions, and news they won’t hear anywhere else. Everyone loves to get the heads up about a sale, and even the innovation of a new product. An email is also a great way to make sure customers can get their opinion across, and that’s something invaluable for a small business trying to find their way in an oversaturated market.

Make Yourself Some Friends
And no, you don’t have to meet them coffee at noon every Saturday. You simply need to know who’s who in your chosen field, and then open up a line of communication with them. You’re going to need to be genuine, however, and make sure you’re never coming across as a walking and talking sales tactic. Have something you know you would be interested in if you were the other person, and don’t be afraid to tell jokes and steer the conversation away from your product or service. After all, you don’t want to exhaust your script 10 minutes into the night.

Marketing you and your company out when you’re new to the game can be extremely intimidating, don’t feel like you have to do it all at once. Take it one step at a time and be genuine. Don’t always be selling and work to make real, honest connections with your customers and local business community. 

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