Editor’s Note: Here at Dispatches, we are always looking for ways to help our readers do things. For some of our readers, that means helping navigate the working world, for others, it means assisting in the ever challenging question, “what’s for dinner?” For still others, it means figuring out how to balance family life with everything else. In an effort to aid in all of these endeavors, we have collaborated on this article written specifically for our readers.
It’s a competitive world, and there are hundreds of people just like you trying to get ahead. In fact, for every job someone applies for, there could be dozens of other candidates who are just as good or maybe even better. You already know how to differentiate your product or service offering from the best of the competition. You know how to position your brand to stand apart from the others. Do you know how to apply your marketing prowess to yourself, though?
Why would you want to stand out from other business leaders? As the head and face of your brand and company, it is essential you connect with the press and the public. The company with the CEO who is regularly in the press with stories of innovation and success might well be the one whom customers trust the most. This can easily translate into sales. As an industry leading spokesperson, you’re more likely to attract investors and business support too.
Where To Start?
If you want to start speaking with authority, you need to have the experience and the qualifications to back that up. Tackle that online accredited MBA program you never got around to. Ensure your certification is up to date so you can use all those letters after your name. The more you know, the more confident you will be about the things you want to talk about. Your MBA might be just the start. CPD is essential if you want to stay current. You might be a market leader today, but if you don’t stay up to date, you’ll have very little to say tomorrow.
Network as much as you can. All of the marketing secrets you apply to your business can work for you too. Use social media, and use events and expos to meet and greet people interested in your brand. These are the people that will talk about the time they spent with you. They become the influencers you need to boost your brand.
Write, Speak, Quote
Do you have your own website, aside from your company? If not, why not? This is an extra URL where you can promote your products and services. Blog regularly, talking about your industry and business leadership ideas. From here, you can build a name as an influencer and voice of authority. Offer to write for other blogs and journals. You can use each opportunity to link back to your business and personal websites.
Speak as often as you can about business leadership and your market area. Run seminars or offer a class on your area of expertise. Start small in your specific city and see if you grow through referrals. around the country. This will boost your public profile enormously. Invite attendees to comment on your social media pages too. Public speaking like this can also be a handy revenue stream!
Offer to be a source for journalists who report on your industry. They often need quotes from established voices of authority. Keep in touch. Next time your business has a press release your cooperation and assistance will be remembered!