Editor’s Note: Here at Dispatches, we are always looking for ways to help our readers do things. For some of our readers, that means helping navigate the working world, for others, it means assisting in the ever challenging question, “what’s for dinner?” For still others, it means figuring out how to balance family life with everything else. In an effort to aid in all of these endeavors, we have collaborated on this article written specifically for our readers.
Sometimes, businesses go through periods of being stuck, of having relatively few clients and customers. During such times, it can be difficult to know exactly what to do. When your business needs a quick boost, the first place to start is by minimizing expenditures and working to gain new clients.
Identify Your Customer: Often, businesses struggle to bring customers in because they suffer from a lack of focus. This can happen all too easily, especially if you have been in business awhile. Your core customer can change over time and it is important to know when that change occurs and compare it to your ideal customer. Knowing this information will make it considerably easier to focus your marketing effort in a more direct and potent manner.
Rebuild Your Website: For most businesses, the website is the first place many of their customers will go to find information. The more outdated and harder to navigate, the more likely you won’t see that client or customer again. A downtime is a great opportunity to consider updating or rebuilding your website. There are many ways to achieve that; it might be a good idea to hire a SEO company to help you make your website more search engine friendly. This is likely to lead to an increase in the number of visitors – and ultimately potential clients and customers.
Email Subscriptions: Once you have drawn people into your website, you need to ensure that you keep hold of their attention. One way to do this is with an email subscription. Set up a box for signing up, ideally placed above the fold on your home page. For this to work, you need to be able to offer something that readers will find interesting and not charge a penny for it. This is one of the most effective means of delivering your brand, essentially through people’s front doors. Of course, in order to convert these subscriptions into actual customers or your business, you need to make sure that the content of the offer and follow up emails is as good as possible in order to draw them in.
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