Editor’s Note: Here at Dispatches, we are always looking for ways to help our readers do things. For some of our readers, that means helping navigate the working world, for others, it means assisting in the ever challenging question,“what’s for dinner?” For still others, it means figuring out how to balance family life with everything else. In an effort to aid in all of these endeavors, we have collaborated on this article written specifically for our readers.
It’s not easy to change your brand, but you can change the feel of your organization to help it appeal to more people. One of the trendiest ways to start changing the feel of your business is to embrace the minimalist look, which is modern, yet simple.
Minimalist can help attract more millennials
As a group, millennials are modern men and women who appreciate modern things. Technology, services, products and more. The minimalist look is very appealing to millennials because it feels uncluttered and easy. If they are your target market or you’d like to attract more of them, consider redesigning your business to reflect a more modern, simple organization. Internally, think transparency and access to senior level management. Externally, think about coming across as relatable and easy to access.
Keep it simple and focused on aesthetics
The great thing about this approach is that it’s simple but still pleasing to the eye. We’ve all seen simple websites that look cheap and clunky. By taking a minimalist approach, you’ll be able to keep everything simple while remaining aesthetically pleasing, easy to navigate and seamless. Make sure each element has a purpose. Test the website with various age ranges and skill levels to make sure it behaves as you intend.
Consider a color palate change or refresh other elements
Who wouldn’t love a clean, fresh feel for their business? Whether it is on your business premises or on your website, an update can provide a fresh feel. This could be as simple as bringing in some outdoor elements like flowers or plants (just avoid the fake kind!). This is also a great time to declutter the business. If you are mostly online, consider making small changes to the website and using more white space. You should also make sure your pages load quickly.
Use resources wisely
When it comes to minimalism, you don’t need to waste money on things that don’t really serve you. You know, ‘vanity’ items. It’s all about spending money on the essentials and keeping things as simple as possible.
You don’t want to spend hours maintaining your business, whether that’s online or in person. With the minimalist approach, you’ll be able to spend less time maintaining things. Let’s say you have a restaurant business. Those take hours to maintain. When you factor in cleaning up, stock check, cashing up, and everything else you need to do. If you keep it minimal, you have one less thing to worry about. Even if it’s just your napkins for commercial use!
Business size doesn’t matter
Decluttering a physical space makes it feel bigger. Decluttering an online space can have the same impact. If you avoid odd color schemes and gimmicks designed to get people’s attention, your business will likely be seen as more professional.