Emails are a necessary evil. Like it or not, it’s how people and organizations communicate in 2015.
If you want to unsubscribe, CAN-SPAM makes it super easy. In a nutshell, the 2003 CAN–SPAM act (Controlling the Assault of Non-Solicited Pornography and Marketing) sets the rules for commercial email (including small businesses and non-profit organizations), establishes requirements for commercial messages, gives recipients the right to have you stop emailing them and spells out tough penalties for violations.
So rather than just hitting reply and asking to be removed, or worse replying with STOP like you would a text message, scroll to the bottom of the email and look for messages like this one from the Home Depot:
Or this one from Groupon:
Even Facebook has an easy unsubscribe:
Avoid looking like you’ve never used email and if you want to unsubscribe, scroll to the bottom of the email and follow those directions.