A recent post by Arik Hanson, What’s in your email signature line, on ragan.com is a must read for anyone with a professional or work email address.
He breaks down the good and the bad when it comes to the signature line in your email. “We don’t care about random Dalai Lama quotes,” Arik writes. “We don’t care about your company logo (we’re happy for you, but we still don’t care). And, we most certainly don’t care about your list of speaking engagements in the last year (at least not in this format).”
The bottom line is a signature is a virtual business card. You want to make sure the recipient can easily reach you.
As a professional, your signature should be professional. If you are lucky, your office has a policy and a template for you to use. If you’re not, follow Arik’s tips and you’ll be fine.
An addition, if you correspond with businesses from your personal email (Job Applicants, Pay Attention!) delete the margarita quote and follow the same advice as you would for a professional signature. You never know when the recipient will be offended or when you’ll get dropped from the applicant pool because you came across as a juvenile drunk.
Want more on The Art And Science Of The Email Signature, read the article from Smashing Magazine.
So, what does your signature look like?
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