Toot Your Own Horn!

I am completely baffled at the moment by companies who receive stellar press coverage but don’t include links to it on their websites, share it with employees or even mention it. Especially when their competitors are almost over sharing their own coverage.

Press coverage gives the company who received the coverage external validation and credibility that can’t be bought. Isn’t this a good thing?

I think if it makes you look good, don’t hide it! No one is going to brag about you if you don’t give people the information to brag about you in the first place.

For the life of me, I can’t understand why these companies aren’t shouting the good news from the rooftops or at least the virtual ones. Am I completely missing something?

With the clients I work with, I try to encourage them to be proud of their coverage. Even a small mention in the local paper builds community confidence and a sense of belonging. It’s a big deal!


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