Buying a car often sits near the top of the dreaded tasks list for most Americans. I felt the exact same way, despite buying three cars in the past. Car dealerships and specifically salespeople are typically rated very poorly on follow-ups once they’ve completed the initial sale. But as DFW Car Dealer Carl Sewell writes … Continue reading How To Win Customers For Life (Guest Post on Miles and Co.)
ProTip: Reading to unsubscribe
Emails are a necessary evil. Like it or not, it's how people and organizations communicate in 2015. If you want to unsubscribe, CAN-SPAM makes it super easy. In a nutshell, the 2003 CAN-SPAM act (Controlling the Assault of Non-Solicited Pornography and Marketing) sets the rules for commercial email (including small businesses and non-profit organizations), establishes requirements for … Continue reading ProTip: Reading to unsubscribe
You’re a new mom
When I was pregnant, I hated the phrases “just you wait” or “I’ll remind you of that when…” Now that Avonlea is here, I hate the phrase “you’re a new mom” as much if not more. I’ve been surprised at how this phrase is used to be condescending and demeaning and everyone from strangers to … Continue reading You’re a new mom
Pro-Tip: First name
There's a fine line when using a person's first name. In some cases, it makes the recipient uncomfortable and may make you come across as condescending. This post from the New York Times is from 1988, but don't let the year make you think it isn't relevant. The author writes this overuse of first names … Continue reading Pro-Tip: First name