This is a rather tough subject. Most job seekers have a list of references that they have cultivated and kept in touch with over the years. Potential employees then give this list to a potential employer knowing exactly what each person will say. But what should you do when your potential employer wants to contact … Continue reading Bad References
Brand Allegiance and Brand Bashing
If you list a brand name in any of your social media accounts, but then incessantly complain about the brand (even if it's vague) or attack the brand, you look disloyal. Particularly if you don't offer solutions. If you are a student, especially one in PR or Strategic Communications and associate with a brand (club, … Continue reading Brand Allegiance and Brand Bashing